rankmath.com vs yoast.com
Market traction comparison · Updated Jul 2026
| rankmath.com | yoast.com | Leads | |
|---|---|---|---|
| Monthly Visits | 938.0K | 705.0K | rankmath.com |
| Bounce Rate | 51.2% | 56.8% | rankmath.com |
| SEO & Keywords | 35 | 30 | rankmath.com |
| Domain Age | 9y 6m | 26y 5m | yoast.com |
rankmath.com leads in 3 of 4 dimensions, while yoast.com leads in 1.
Growth Momentum
| rankmath.com | yoast.com | Leads | |
|---|---|---|---|
| Monthly Visits | 938.0K | 705.0K | rankmath.com |
| MoM Change | +12% | -7% | rankmath.com |
| Avg. Session | 2m08s | 1m11s | rankmath.com |
| Pages / Visit | 2.8 | 1.8 | rankmath.com |
Growth Momentum · Insight
yoast.com is losing traffic (-7%) despite 705.0K monthly visits. rankmath.com's +12% growth puts it on a trajectory to overtake.
Acquisition Strategy
| rankmath.com | yoast.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 28% | Search 33% | |
| Bounce Rate | 51.2% | 56.8% | rankmath.com |
| SEO & Keywords | 35 | 30 | rankmath.com |
Keyword Overlap Rate: 400%
| Keyword | Volume | rankmath.com | yoast.com |
|---|---|---|---|
| seo checker | 82.1K | #8 | #3 |
| seo analyzer | 15.1K | #5 | #9 |
| seo score checker | 8.8K | #7 | #9 |
Acquisition Strategy · Insight
rankmath.com acquires users primarily through Search (28%), while yoast.com relies on Search (33%). This reflects fundamentally different go-to-market strategies — rankmath.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yoast.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| rankmath.com | yoast.com | Leads | |
|---|---|---|---|
| Domain Age | 9y 6m | 26y 5m | yoast.com |
| Registered | Mar 2017 | Mar 2000 | |
| Expires | Mar 2033 | Mar 2027 |
Business Maturity · Insight
yoast.com has been in the market for over a decade, indicating established presence.
Market Position
| rankmath.com | yoast.com | Leads | |
|---|---|---|---|
| Global Rank | #58.4K | #88.0K | rankmath.com |
| Category Rank | #1.3K | #1.6K | rankmath.com |
| PH Upvotes | 8 | 9 | yoast.com |
rankmath.com only
yoast.com only
Market Position · Insight
Each has untapped markets the other serves: rankmath.com could expand into United Kingdom, France, Italy, while yoast.com could target Vietnam, Pakistan, Germany.
Key Takeaways
- •yoast.com is losing traffic (-7%) despite 705.0K monthly visits. rankmath.com's +12% growth puts it on a trajectory to overtake.
- •rankmath.com acquires users primarily through Search (28%), while yoast.com relies on Search (33%). This reflects fundamentally different go-to-market strategies — rankmath.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yoast.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •rankmath.com has 1.3x more traffic (938.0K vs 705.0K), though both operate at comparable scale.
- •rankmath.com is growing (+12%) while yoast.com is declining (-7%).
- •rankmath.com keeps visitors significantly longer (2m08s avg session vs yoast.com's 1m11s), suggesting deeper product engagement or stickier content.
- •They share 52 keywords (400% overlap), indicating direct search competition.
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Report based on data from July 2026