science.org vs webmd.com

Market traction comparison · Updated Jul 2026

science.org faviconscience.org
VS
webmd.com faviconwebmd.com
 science.orgwebmd.comLeads
Monthly Visits6.5M30.5Mwebmd.com
Bounce Rate42.7%66.3%science.org
SEO & Keywords3030Tie
Domain Age31y 6m28y 5mscience.org

science.org leads in 2 of 4 dimensions, while webmd.com leads in 1.

Growth Momentum

Growth Momentum
science.orgwebmd.com
 science.orgwebmd.comLeads
Monthly Visits6.5M30.5Mwebmd.com
MoM Change+3%+3%
Avg. Session2m31s1m34sscience.org
Pages / Visit3.11.8science.org

Growth Momentum · Insight

webmd.com receives 4.7x more monthly traffic than science.org (30.5M vs 6.5M).

Acquisition Strategy

 science.orgwebmd.comLeads
Primary ChannelSearch 37%Search 64%
Bounce Rate42.7%66.3%science.org
SEO & Keywords3030
science.org
Search 37%Direct 34%Social 8%Referral 18%Email 2%
webmd.com
Search 64%Direct 23%Social 5%Referral 4%Email 4%
SearchDirectSocialReferralPaidEmail
25
5
25
science.org OnlySharedwebmd.com Only

Keyword Overlap Rate: 9%

Acquisition Strategy · Insight

science.org acquires users primarily through Search (37%), while webmd.com relies on Search (64%). This reflects fundamentally different go-to-market strategies — science.org's higher direct traffic suggests stronger brand recognition or product-led growth, while webmd.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 science.orgwebmd.comLeads
Domain Age31y 6m28y 5mscience.org
RegisteredFeb 1995Apr 1998
ExpiresFeb 2029Apr 2027

Business Maturity · Insight

science.org has been in the market for over a decade, indicating established presence.

Market Position

 science.orgwebmd.comLeads
Global Rank#9.4K#2.3Kwebmd.com
Category Rank#19#1webmd.com
science.orgwebmd.com
🇺🇸 United States
37%
81%
🇬🇧 United Kingdom
5%
2%

science.org only

🌐 China 13%🇩🇪 Germany 5%🇯🇵 Japan 4%

webmd.com only

🇨🇦 Canada 4%🇮🇳 India 2%🇦🇺 Australia 1%

Market Position · Insight

Each has untapped markets the other serves: science.org could expand into Canada, India, Australia, while webmd.com could target China, Germany, Japan.

Key Takeaways

  • webmd.com receives 4.7x more monthly traffic than science.org (30.5M vs 6.5M).
  • science.org acquires users primarily through Search (37%), while webmd.com relies on Search (64%). This reflects fundamentally different go-to-market strategies — science.org's higher direct traffic suggests stronger brand recognition or product-led growth, while webmd.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • webmd.com receives 4.7x more monthly traffic than science.org (30.5M vs 6.5M).
  • science.org keeps visitors significantly longer (2m31s avg session vs webmd.com's 1m34s), suggesting deeper product engagement or stickier content.
  • science.org has a 24 percentage point lower bounce rate (43% vs 66%), indicating better landing page relevance or more targeted traffic.
  • With only 9% keyword overlap, they target largely different search audiences.

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Report based on data from July 2026