semrush.com vs similarweb.com
Market traction comparison · Updated Jul 2026
| semrush.com | similarweb.com | Leads | |
|---|---|---|---|
| Monthly Visits | 12.9M | 8.0M | semrush.com |
| Bounce Rate | 48.8% | 45.6% | similarweb.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 17y 11m | 18y 4m | similarweb.com |
similarweb.com leads in 2 of 4 dimensions, while semrush.com leads in 1.
Growth Momentum
| semrush.com | similarweb.com | Leads | |
|---|---|---|---|
| Monthly Visits | 12.9M | 8.0M | semrush.com |
| MoM Change | +2% | -5% | semrush.com |
| Avg. Session | 2m46s | 1m31s | semrush.com |
| Pages / Visit | 4.2 | 3.3 | semrush.com |
Growth Momentum · Insight
similarweb.com is losing traffic (-5%) despite 8.0M monthly visits. semrush.com's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| semrush.com | similarweb.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 50% | Search 57% | |
| Bounce Rate | 48.8% | 45.6% | similarweb.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 30%
| Keyword | Volume | semrush.com | similarweb.com |
|---|---|---|---|
| website traffic checker | 227.1K | #2 | #3 |
| kemono party | 218.4K | #5 | #10 |
| traffic checker | 148.6K | #2 | #3 |
| promptperformerai.com | 68.5K | #3 | #10 |
| omegleporn | 54.7K | #2 | #5 |
| hianime alternative domain | 20.2K | #6 | #9 |
| nudefusion | 7.9K | #2 | #4 |
| hianime alternative | 6.2K | #8 | #7 |
| website ranking | 4.4K | #3 | #1 |
| hianime alternatives | 3.6K | #7 | #8 |
Acquisition Strategy · Insight
semrush.com acquires users primarily through Search (50%), while similarweb.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — semrush.com's higher direct traffic suggests stronger brand recognition or product-led growth, while similarweb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| semrush.com | similarweb.com | Leads | |
|---|---|---|---|
| Domain Age | 17y 11m | 18y 4m | similarweb.com |
| Registered | Oct 2008 | Apr 2008 | |
| Expires | Oct 2035 | Apr 2026 |
Business Maturity · Insight
similarweb.com has been in the market for over a decade, indicating established presence.
Market Position
| semrush.com | similarweb.com | Leads | |
|---|---|---|---|
| Global Rank | #4.0K | #7.1K | semrush.com |
| Category Rank | #6 | #18 | semrush.com |
| PH Upvotes | 18 | — |
semrush.com only
similarweb.com only
Market Position · Insight
Each has untapped markets the other serves: semrush.com could expand into Pakistan, Canada, while similarweb.com could target France, Germany.
Key Takeaways
- •similarweb.com is losing traffic (-5%) despite 8.0M monthly visits. semrush.com's +2% growth puts it on a trajectory to overtake.
- •semrush.com acquires users primarily through Search (50%), while similarweb.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — semrush.com's higher direct traffic suggests stronger brand recognition or product-led growth, while similarweb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •semrush.com has 1.6x more traffic (12.9M vs 8.0M), though both operate at comparable scale.
- •semrush.com is growing (+2%) while similarweb.com is declining (-5%).
- •semrush.com keeps visitors significantly longer (2m46s avg session vs similarweb.com's 1m31s), suggesting deeper product engagement or stickier content.
- •They share 14 keywords (30% overlap), indicating direct search competition.
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Report based on data from July 2026