short.io vs shorturl.at
Market traction comparison · Updated Jul 2026
| short.io | shorturl.at | Leads | |
|---|---|---|---|
| Monthly Visits | 707.5K | 7.2M | shorturl.at |
| Bounce Rate | 38.4% | 55.3% | short.io |
| SEO & Keywords | 30 | 35 | shorturl.at |
| Domain Age | 17y 4m | — |
shorturl.at leads in 2 of 3 dimensions, while short.io leads in 1.
Growth Momentum
| short.io | shorturl.at | Leads | |
|---|---|---|---|
| Monthly Visits | 707.5K | 7.2M | shorturl.at |
| MoM Change | -1% | -9% | short.io |
| Avg. Session | 1m59s | 1m11s | short.io |
| Pages / Visit | 4.2 | 1.9 | short.io |
Growth Momentum · Insight
shorturl.at receives 10.2x more monthly traffic than short.io (7.2M vs 707.5K).
Acquisition Strategy
| short.io | shorturl.at | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Search 44% | |
| Bounce Rate | 38.4% | 55.3% | short.io |
| SEO & Keywords | 30 | 35 | shorturl.at |
Keyword Overlap Rate: 0%
| Keyword | Volume | short.io | shorturl.at |
|---|---|---|---|
| link shortener | 171.5K | #7 | #2 |
| short link | 65.0K | #4 | #1 |
Acquisition Strategy · Insight
short.io acquires users primarily through Direct (69%), while shorturl.at relies on Search (44%). This reflects fundamentally different go-to-market strategies — short.io's higher direct traffic suggests stronger brand recognition or product-led growth, while shorturl.at's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| short.io | shorturl.at | Leads | |
|---|---|---|---|
| Domain Age | 17y 4m | — | |
| Registered | Apr 2009 | — | |
| Expires | Apr 2028 | — |
Market Position
| short.io | shorturl.at | Leads | |
|---|---|---|---|
| Global Rank | — | #10.5K | |
| Category Rank | — | #83 | |
| PH Upvotes | — | 13 |
short.io only
shorturl.at only
Market Position · Insight
Each has untapped markets the other serves: short.io could expand into Pakistan, United Kingdom, while shorturl.at could target Brazil, Vietnam.
Key Takeaways
- •shorturl.at receives 10.2x more monthly traffic than short.io (7.2M vs 707.5K).
- •short.io acquires users primarily through Direct (69%), while shorturl.at relies on Search (44%). This reflects fundamentally different go-to-market strategies — short.io's higher direct traffic suggests stronger brand recognition or product-led growth, while shorturl.at's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •shorturl.at receives 10.2x more monthly traffic than short.io (7.2M vs 707.5K).
- •short.io keeps visitors significantly longer (1m59s avg session vs shorturl.at's 1m11s), suggesting deeper product engagement or stickier content.
- •short.io has a 17 percentage point lower bounce rate (38% vs 55%), indicating better landing page relevance or more targeted traffic.
- •short.io acquires traffic primarily through Direct (69%), while shorturl.at relies on Search (44%) — fundamentally different acquisition strategies.
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Report based on data from July 2026