shutterstock.com vs uga.edu
Market traction comparison · Updated Jul 2026
| shutterstock.com | uga.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 53.4M | 4.0M | shutterstock.com |
| Bounce Rate | 45.2% | 39.1% | uga.edu |
| SEO & Keywords | 35 | 30 | shutterstock.com |
| Domain Age | 23y 1m | — |
shutterstock.com leads in 2 of 3 dimensions, while uga.edu leads in 1.
Growth Momentum
| shutterstock.com | uga.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 53.4M | 4.0M | shutterstock.com |
| MoM Change | -6% | +8% | uga.edu |
| Avg. Session | 2m41s | 4m06s | uga.edu |
| Pages / Visit | 3.8 | 4.1 | uga.edu |
Growth Momentum · Insight
shutterstock.com is losing traffic (-6%) despite 53.4M monthly visits. uga.edu's +8% growth puts it on a trajectory to overtake.
Acquisition Strategy
| shutterstock.com | uga.edu | Leads | |
|---|---|---|---|
| Primary Channel | Search 62% | Search 44% | |
| Bounce Rate | 45.2% | 39.1% | uga.edu |
| SEO & Keywords | 35 | 30 | shutterstock.com |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
shutterstock.com acquires users primarily through Search (62%), while uga.edu relies on Search (44%). This reflects fundamentally different go-to-market strategies — uga.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while shutterstock.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| shutterstock.com | uga.edu | Leads | |
|---|---|---|---|
| Domain Age | 23y 1m | — | |
| Registered | Jul 2003 | — | |
| Expires | Jul 2027 | — |
Market Position
| shutterstock.com | uga.edu | Leads | |
|---|---|---|---|
| Global Rank | #837 | #14.2K | shutterstock.com |
| Category Rank | #8 | #85 | shutterstock.com |
shutterstock.com only
uga.edu only
Market Position · Insight
uga.edu is heavily concentrated in United States (91%), creating dependency risk on a single market. shutterstock.com has a more diversified audience.
Each has untapped markets the other serves: shutterstock.com could expand into Canada, China, while uga.edu could target Indonesia, Brazil.
Key Takeaways
- •shutterstock.com is losing traffic (-6%) despite 53.4M monthly visits. uga.edu's +8% growth puts it on a trajectory to overtake.
- •shutterstock.com acquires users primarily through Search (62%), while uga.edu relies on Search (44%). This reflects fundamentally different go-to-market strategies — uga.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while shutterstock.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •shutterstock.com receives 13.5x more monthly traffic than uga.edu (53.4M vs 4.0M).
- •uga.edu is growing (+8%) while shutterstock.com is declining (-6%).
- •uga.edu keeps visitors significantly longer (4m06s avg session vs shutterstock.com's 2m41s), suggesting deeper product engagement or stickier content.
- •With only 7% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026