simonwillison.net vs the-decoder.com
Market traction comparison · Updated Jul 2026
| simonwillison.net | the-decoder.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.3M | 1.7M | the-decoder.com |
| Bounce Rate | 56.3% | 56.7% | simonwillison.net |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 21y 5m | 4y 2m | simonwillison.net |
simonwillison.net leads in 2 of 4 dimensions, while the-decoder.com leads in 1.
Growth Momentum
| simonwillison.net | the-decoder.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.3M | 1.7M | the-decoder.com |
| MoM Change | +0% | +46% | the-decoder.com |
| Avg. Session | 1m48s | 1m26s | simonwillison.net |
| Pages / Visit | 1.8 | 1.7 | simonwillison.net |
Growth Momentum · Insight
the-decoder.com is growing faster (+46%) but visitors stay 1.3x shorter (1m26s vs 1m48s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| simonwillison.net | the-decoder.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Direct 57% | |
| Bounce Rate | 56.3% | 56.7% | simonwillison.net |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
simonwillison.net acquires users primarily through Direct (45%), while the-decoder.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — the-decoder.com's higher direct traffic suggests stronger brand recognition or product-led growth, while the-decoder.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| simonwillison.net | the-decoder.com | Leads | |
|---|---|---|---|
| Domain Age | 21y 5m | 4y 2m | simonwillison.net |
| Registered | Mar 2005 | Jun 2022 | |
| Expires | Mar 2028 | Jun 2026 |
Business Maturity · Insight
simonwillison.net has been in the market for over a decade, indicating established presence.
Market Position
| simonwillison.net | the-decoder.com | Leads | |
|---|---|---|---|
| Global Rank | #54.7K | #43.4K | the-decoder.com |
| Category Rank | #1.1K | #835 | the-decoder.com |
simonwillison.net only
the-decoder.com only
Market Position · Insight
Each has untapped markets the other serves: simonwillison.net could expand into France, Brazil, while the-decoder.com could target India, Spain.
Key Takeaways
- •the-decoder.com receives 1.3x more monthly traffic than simonwillison.net (1.7M vs 1.3M).
- •the-decoder.com is growing faster (+46%) but visitors stay 1.3x shorter (1m26s vs 1m48s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •simonwillison.net acquires users primarily through Direct (45%), while the-decoder.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — the-decoder.com's higher direct traffic suggests stronger brand recognition or product-led growth, while the-decoder.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •the-decoder.com has 1.3x more traffic (1.7M vs 1.3M), though both operate at comparable scale.
- •With only 7% keyword overlap, they target largely different search audiences.
- •simonwillison.net has a 17-year head start in the market.
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Report based on data from July 2026