sketch.io vs sketchpad.app

Market traction comparison · Updated Jul 2026

sketch.io faviconsketch.io
VS
sketchpad.app faviconsketchpad.app
 sketch.iosketchpad.appLeads
Monthly Visits1.6M331.5Ksketch.io
Bounce Rate66.5%57.9%sketchpad.app
SEO & Keywords3030Tie
Domain Age15y 3m8y 4msketch.io

sketch.io leads in 2 of 4 dimensions, while sketchpad.app leads in 1.

Growth Momentum

Growth Momentum
sketch.iosketchpad.app
 sketch.iosketchpad.appLeads
Monthly Visits1.6M331.5Ksketch.io
MoM Change+5%-1%sketch.io
Avg. Session1m24s1m41ssketchpad.app
Pages / Visit1.61.7sketchpad.app

Growth Momentum · Insight

sketchpad.app is losing traffic (-1%) despite 331.5K monthly visits. sketch.io's +5% growth puts it on a trajectory to overtake.

Acquisition Strategy

 sketch.iosketchpad.appLeads
Primary ChannelSearch 65%Direct 57%
Bounce Rate66.5%57.9%sketchpad.app
SEO & Keywords3030
sketch.io
Search 65%Direct 25%Social 4%Referral 5%
sketchpad.app
Search 31%Direct 57%Social 2%Referral 9%
SearchDirectSocialReferralPaidEmail
-31
61
-31
sketch.io OnlySharedsketchpad.app Only

Keyword Overlap Rate: 0%

KeywordVolumesketch.iosketchpad.app
sketch io5.7K#1#2
sketchio3.3K#1#2
scratch pad3.0K#1#10

Acquisition Strategy · Insight

sketch.io acquires users primarily through Search (65%), while sketchpad.app relies on Direct (57%). This reflects fundamentally different go-to-market strategies — sketchpad.app's higher direct traffic suggests stronger brand recognition or product-led growth, while sketch.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 sketch.iosketchpad.appLeads
Domain Age15y 3m8y 4msketch.io
RegisteredMay 2011May 2018
ExpiresMay 2034May 2026

Business Maturity · Insight

sketch.io has been in the market for over a decade, indicating established presence.

Market Position

 sketch.iosketchpad.appLeads
Global Rank#47.9K#174.6Ksketch.io
Category Rank#723#1.7Ksketch.io
sketch.iosketchpad.app
🇺🇸 United States
47%
43%
🇬🇧 United Kingdom
4%
2%

sketch.io only

🇧🇷 Brazil 5%🇨🇦 Canada 4%🇮🇳 India 4%

sketchpad.app only

🌐 Uruguay 14%🌐 Austria 5%🇫🇷 France 3%

Market Position · Insight

Each has untapped markets the other serves: sketch.io could expand into Uruguay, Austria, France, while sketchpad.app could target Brazil, Canada, India.

Key Takeaways

  • sketchpad.app is losing traffic (-1%) despite 331.5K monthly visits. sketch.io's +5% growth puts it on a trajectory to overtake.
  • sketch.io acquires users primarily through Search (65%), while sketchpad.app relies on Direct (57%). This reflects fundamentally different go-to-market strategies — sketchpad.app's higher direct traffic suggests stronger brand recognition or product-led growth, while sketch.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • sketch.io receives 4.7x more monthly traffic than sketchpad.app (1.6M vs 331.5K).
  • sketch.io is growing (+5%) while sketchpad.app is declining (-1%).
  • sketchpad.app has a 9 percentage point lower bounce rate (58% vs 67%), indicating better landing page relevance or more targeted traffic.
  • sketch.io acquires traffic primarily through Search (65%), while sketchpad.app relies on Direct (57%) — fundamentally different acquisition strategies.

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Report based on data from July 2026