southernliving.com vs thestreet.com
Market traction comparison · Updated Jul 2026
| southernliving.com | thestreet.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.8M | 20.3M | southernliving.com |
| Bounce Rate | 64.3% | 58.5% | thestreet.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 4m | 29y 1m | thestreet.com |
thestreet.com leads in 2 of 4 dimensions, while southernliving.com leads in 1.
Growth Momentum
| southernliving.com | thestreet.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.8M | 20.3M | southernliving.com |
| MoM Change | -6% | +18% | thestreet.com |
| Avg. Session | 1m31s | 0m51s | southernliving.com |
| Pages / Visit | 2.0 | 1.5 | southernliving.com |
Growth Momentum · Insight
thestreet.com is growing faster (+18%) but visitors stay 1.8x shorter (0m51s vs 1m31s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| southernliving.com | thestreet.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 39% | Direct 45% | |
| Bounce Rate | 64.3% | 58.5% | thestreet.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
southernliving.com acquires users primarily through Direct (39%), while thestreet.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — thestreet.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thestreet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| southernliving.com | thestreet.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 4m | 29y 1m | thestreet.com |
| Registered | Apr 1998 | Aug 1997 | |
| Expires | Apr 2026 | Aug 2026 |
Business Maturity · Insight
thestreet.com has been in the market for over a decade, indicating established presence.
Market Position
| southernliving.com | thestreet.com | Leads | |
|---|---|---|---|
| Global Rank | #2.3K | #4.1K | southernliving.com |
| Category Rank | #8 | #8 | — |
southernliving.com only
thestreet.com only
Market Position · Insight
Each has untapped markets the other serves: southernliving.com could expand into Thailand, Argentina, Ukraine, while thestreet.com could target Australia, United Kingdom, New Zealand.
Key Takeaways
- •southernliving.com is losing traffic (-6%) despite 29.8M monthly visits. thestreet.com's +18% growth puts it on a trajectory to overtake.
- •thestreet.com is growing faster (+18%) but visitors stay 1.8x shorter (0m51s vs 1m31s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •southernliving.com acquires users primarily through Direct (39%), while thestreet.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — thestreet.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thestreet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •southernliving.com has 1.5x more traffic (29.8M vs 20.3M), though both operate at comparable scale.
- •thestreet.com is growing (+18%) while southernliving.com is declining (-6%).
- •southernliving.com keeps visitors significantly longer (1m31s avg session vs thestreet.com's 0m51s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026