steampowered.com vs tomshardware.com

Market traction comparison · Updated Jul 2026

steampowered.com faviconsteampowered.com
VS
tomshardware.com favicontomshardware.com
 steampowered.comtomshardware.comLeads
Monthly Visits268.9M11.6Msteampowered.com
Bounce Rate49.9%56.7%steampowered.com
SEO & Keywords3030Tie
Domain Age26y28y 11mtomshardware.com

steampowered.com leads in 2 of 4 dimensions, while tomshardware.com leads in 1.

Growth Momentum

Growth Momentum
steampowered.comtomshardware.com
 steampowered.comtomshardware.comLeads
Monthly Visits268.9M11.6Msteampowered.com
MoM Change+4%-2%steampowered.com
Avg. Session2m31s0m57ssteampowered.com
Pages / Visit3.91.7steampowered.com

Growth Momentum · Insight

tomshardware.com is losing traffic (-2%) despite 11.6M monthly visits. steampowered.com's +4% growth puts it on a trajectory to overtake.

Acquisition Strategy

 steampowered.comtomshardware.comLeads
Primary ChannelSearch 44%Search 59%
Bounce Rate49.9%56.7%steampowered.com
SEO & Keywords3030
steampowered.com
Search 44%Direct 34%Social 13%Referral 8%Email 2%
tomshardware.com
Search 59%Direct 28%Social 8%Referral 5%
SearchDirectSocialReferralPaidEmail
26
4
26
steampowered.com OnlySharedtomshardware.com Only

Keyword Overlap Rate: 7%

Acquisition Strategy · Insight

steampowered.com acquires users primarily through Search (44%), while tomshardware.com relies on Search (59%). This reflects fundamentally different go-to-market strategies — steampowered.com's higher direct traffic suggests stronger brand recognition or product-led growth, while tomshardware.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 steampowered.comtomshardware.comLeads
Domain Age26y28y 11mtomshardware.com
RegisteredAug 2000Sep 1997
ExpiresAug 2028Sep 2026

Business Maturity · Insight

tomshardware.com has been in the market for over a decade, indicating established presence.

Market Position

 steampowered.comtomshardware.comLeads
Global Rank#128#7.0Ksteampowered.com
Category Rank#3#10steampowered.com
PH Upvotes181
steampowered.comtomshardware.com
🇺🇸 United States
18%
45%
🇩🇪 Germany
4%
3%

steampowered.com only

🇷🇺 Russia 10%🇯🇵 Japan 6%🇧🇷 Brazil 6%

tomshardware.com only

🇬🇧 United Kingdom 6%🇨🇦 Canada 6%🇮🇳 India 3%

Market Position · Insight

tomshardware.com is heavily concentrated in United States (45%), creating dependency risk on a single market. steampowered.com has a more diversified audience.

Each has untapped markets the other serves: steampowered.com could expand into United Kingdom, Canada, India, while tomshardware.com could target Russia, Japan, Brazil.

Key Takeaways

  • tomshardware.com is losing traffic (-2%) despite 11.6M monthly visits. steampowered.com's +4% growth puts it on a trajectory to overtake.
  • steampowered.com acquires users primarily through Search (44%), while tomshardware.com relies on Search (59%). This reflects fundamentally different go-to-market strategies — steampowered.com's higher direct traffic suggests stronger brand recognition or product-led growth, while tomshardware.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • steampowered.com receives 23.1x more monthly traffic than tomshardware.com (268.9M vs 11.6M).
  • steampowered.com is growing (+4%) while tomshardware.com is declining (-2%).
  • steampowered.com keeps visitors significantly longer (2m31s avg session vs tomshardware.com's 0m57s), suggesting deeper product engagement or stickier content.
  • With only 7% keyword overlap, they target largely different search audiences.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026