storyblok.com vs strapi.io

Market traction comparison · Updated Jul 2026

storyblok.com faviconstoryblok.com
VS
strapi.io faviconstrapi.io
 storyblok.comstrapi.ioLeads
Monthly Visits1.4M498.3Kstoryblok.com
Bounce Rate51.1%44.5%strapi.io
SEO & Keywords3030Tie
Domain Age11y10y 11mstoryblok.com

storyblok.com leads in 2 of 4 dimensions, while strapi.io leads in 1.

Growth Momentum

Growth Momentum
storyblok.comstrapi.io
 storyblok.comstrapi.ioLeads
Monthly Visits1.4M498.3Kstoryblok.com
MoM Change-2%+5%strapi.io
Avg. Session3m38s1m31sstoryblok.com
Pages / Visit5.22.7storyblok.com

Growth Momentum · Insight

storyblok.com is losing traffic (-2%) despite 1.4M monthly visits. strapi.io's +5% growth puts it on a trajectory to overtake.

Acquisition Strategy

 storyblok.comstrapi.ioLeads
Primary ChannelDirect 51%Search 55%
Bounce Rate51.1%44.5%strapi.io
SEO & Keywords3030
storyblok.com
Search 18%Direct 51%Social 3%Referral 26%Email 2%
strapi.io
Search 55%Direct 36%Social 3%Referral 6%
SearchDirectSocialReferralPaidEmail
36
storyblok.com OnlySharedstrapi.io Only

Keyword Overlap Rate: 150%

Acquisition Strategy · Insight

storyblok.com acquires users primarily through Direct (51%), while strapi.io relies on Search (55%). This reflects fundamentally different go-to-market strategies — storyblok.com's higher direct traffic suggests stronger brand recognition or product-led growth, while strapi.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 storyblok.comstrapi.ioLeads
Domain Age11y10y 11mstoryblok.com
RegisteredAug 2015Sep 2015
ExpiresAug 2026Sep 2026

Business Maturity · Insight

storyblok.com has been in the market for over a decade, indicating established presence.

Market Position

 storyblok.comstrapi.ioLeads
Global Rank#31.8K#100.4Kstoryblok.com
Category Rank#232#1.0Kstoryblok.com
storyblok.comstrapi.io
🇺🇸 United States
17%
7%
🇩🇪 Germany
11%
5%

storyblok.com only

🇬🇧 United Kingdom 10%🌐 Austria 6%🇦🇺 Australia 5%

strapi.io only

🇮🇳 India 13%🇧🇷 Brazil 5%🇮🇩 Indonesia 3%

Market Position · Insight

Each has untapped markets the other serves: storyblok.com could expand into India, Brazil, Indonesia, while strapi.io could target United Kingdom, Austria, Australia.

Key Takeaways

  • storyblok.com is losing traffic (-2%) despite 1.4M monthly visits. strapi.io's +5% growth puts it on a trajectory to overtake.
  • storyblok.com acquires users primarily through Direct (51%), while strapi.io relies on Search (55%). This reflects fundamentally different go-to-market strategies — storyblok.com's higher direct traffic suggests stronger brand recognition or product-led growth, while strapi.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • storyblok.com receives 2.7x more monthly traffic than strapi.io (1.4M vs 498.3K).
  • strapi.io is growing (+5%) while storyblok.com is declining (-2%).
  • storyblok.com keeps visitors significantly longer (3m38s avg session vs strapi.io's 1m31s), suggesting deeper product engagement or stickier content.
  • storyblok.com acquires traffic primarily through Direct (51%), while strapi.io relies on Search (55%) — fundamentally different acquisition strategies.

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Report based on data from July 2026