supermetrics.com vs whatagraph.com

Market traction comparison · Updated Jul 2026

supermetrics.com faviconsupermetrics.com
VS
whatagraph.com faviconwhatagraph.com
 supermetrics.comwhatagraph.comLeads
Monthly Visits388.0K142.9Ksupermetrics.com
Bounce Rate39.0%36.6%whatagraph.com
SEO & Keywords3030Tie
Domain Age17y 2m11y 5msupermetrics.com

supermetrics.com leads in 2 of 4 dimensions, while whatagraph.com leads in 1.

Growth Momentum

Growth Momentum
supermetrics.comwhatagraph.com
 supermetrics.comwhatagraph.comLeads
Monthly Visits388.0K142.9Ksupermetrics.com
MoM Change+20%-10%supermetrics.com
Avg. Session2m01s1m04ssupermetrics.com
Pages / Visit3.62.5supermetrics.com

Growth Momentum · Insight

whatagraph.com is losing traffic (-10%) despite 142.9K monthly visits. supermetrics.com's +20% growth puts it on a trajectory to overtake.

Acquisition Strategy

 supermetrics.comwhatagraph.comLeads
Primary ChannelSearch 40%Direct 56%
Bounce Rate39.0%36.6%whatagraph.com
SEO & Keywords3030
supermetrics.com
Search 40%Direct 35%Social 12%Referral 10%Email 2%
whatagraph.com
Search 39%Direct 56%Social 2%Referral 3%
SearchDirectSocialReferralPaidEmail
39
supermetrics.com OnlySharedwhatagraph.com Only

Keyword Overlap Rate: 186%

KeywordVolumesupermetrics.comwhatagraph.com
supermetrics59.5K#1#4

Acquisition Strategy · Insight

supermetrics.com acquires users primarily through Search (40%), while whatagraph.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — whatagraph.com's higher direct traffic suggests stronger brand recognition or product-led growth, while supermetrics.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 supermetrics.comwhatagraph.comLeads
Domain Age17y 2m11y 5msupermetrics.com
RegisteredJul 2009Apr 2015
ExpiresJul 2027Apr 2031

Business Maturity · Insight

supermetrics.com has been in the market for over a decade, indicating established presence.

Market Position

 supermetrics.comwhatagraph.comLeads
Global Rank#111.1K#283.6Ksupermetrics.com
Category Rank#7.8K#819whatagraph.com
supermetrics.comwhatagraph.com
🇺🇸 United States
20%
12%
🇩🇪 Germany
3%
16%
🇮🇳 India
12%
6%

supermetrics.com only

🇧🇷 Brazil 8%🇬🇧 United Kingdom 6%

whatagraph.com only

🇦🇺 Australia 5%🌐 Malaysia 4%

Market Position · Insight

Each has untapped markets the other serves: supermetrics.com could expand into Australia, Malaysia, while whatagraph.com could target Brazil, United Kingdom.

Key Takeaways

  • whatagraph.com is losing traffic (-10%) despite 142.9K monthly visits. supermetrics.com's +20% growth puts it on a trajectory to overtake.
  • supermetrics.com acquires users primarily through Search (40%), while whatagraph.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — whatagraph.com's higher direct traffic suggests stronger brand recognition or product-led growth, while supermetrics.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • supermetrics.com receives 2.7x more monthly traffic than whatagraph.com (388.0K vs 142.9K).
  • supermetrics.com is growing (+20%) while whatagraph.com is declining (-10%).
  • supermetrics.com keeps visitors significantly longer (2m01s avg session vs whatagraph.com's 1m04s), suggesting deeper product engagement or stickier content.
  • supermetrics.com acquires traffic primarily through Search (40%), while whatagraph.com relies on Direct (56%) — fundamentally different acquisition strategies.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

Related Comparisons

Report based on data from July 2026