utah.edu vs yale.edu
Market traction comparison · Updated Jul 2026
| utah.edu | yale.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 6.5M | 7.8M | yale.edu |
| Bounce Rate | 39.7% | 49.4% | utah.edu |
| SEO & Keywords | 30 | 30 | Tie |
utah.edu leads in 1 of 3 dimensions, while yale.edu leads in 1.
Growth Momentum
| utah.edu | yale.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 6.5M | 7.8M | yale.edu |
| MoM Change | +5% | +13% | yale.edu |
| Avg. Session | 4m46s | 3m01s | utah.edu |
| Pages / Visit | 5.3 | 3.7 | utah.edu |
Growth Momentum · Insight
yale.edu is growing +13% while utah.edu grows +5%. At current trajectory, yale.edu could close the traffic gap within 2 months.
Acquisition Strategy
| utah.edu | yale.edu | Leads | |
|---|---|---|---|
| Primary Channel | Direct 47% | Search 50% | |
| Bounce Rate | 39.7% | 49.4% | utah.edu |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
utah.edu acquires users primarily through Direct (47%), while yale.edu relies on Search (50%). This reflects fundamentally different go-to-market strategies — utah.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while yale.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| utah.edu | yale.edu | Leads | |
|---|---|---|---|
| Global Rank | #7.9K | #7.5K | yale.edu |
| Category Rank | #38 | #45 | utah.edu |
utah.edu only
yale.edu only
Market Position · Insight
Each has untapped markets the other serves: utah.edu could expand into China, while yale.edu could target Uruguay.
Key Takeaways
- •yale.edu is growing +13% while utah.edu grows +5%. At current trajectory, yale.edu could close the traffic gap within 2 months.
- •utah.edu acquires users primarily through Direct (47%), while yale.edu relies on Search (50%). This reflects fundamentally different go-to-market strategies — utah.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while yale.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •yale.edu has 1.2x more traffic (7.8M vs 6.5M), though both operate at comparable scale.
- •Both are growing, with yale.edu accelerating faster at +13% vs +5%.
- •utah.edu keeps visitors significantly longer (4m46s avg session vs yale.edu's 3m01s), suggesting deeper product engagement or stickier content.
- •utah.edu has a 10 percentage point lower bounce rate (40% vs 49%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026