vanityfair.com vs vogue.com
Market traction comparison · Updated Jul 2026
| vanityfair.com | vogue.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.5M | 16.4M | vogue.com |
| Bounce Rate | 62.2% | 64.0% | vanityfair.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 6m | 32y 3m | vogue.com |
vogue.com leads in 2 of 4 dimensions, while vanityfair.com leads in 1.
Growth Momentum
| vanityfair.com | vogue.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.5M | 16.4M | vogue.com |
| MoM Change | -3% | +5% | vogue.com |
| Avg. Session | 0m54s | 1m19s | vogue.com |
| Pages / Visit | 1.6 | 2.3 | vogue.com |
Growth Momentum · Insight
vanityfair.com is losing traffic (-3%) despite 5.5M monthly visits. vogue.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| vanityfair.com | vogue.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 48% | Search 53% | |
| Bounce Rate | 62.2% | 64.0% | vanityfair.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
vanityfair.com acquires users primarily through Search (48%), while vogue.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — vogue.com's higher direct traffic suggests stronger brand recognition or product-led growth, while vogue.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| vanityfair.com | vogue.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 6m | 32y 3m | vogue.com |
| Registered | Mar 1996 | May 1994 | |
| Expires | Mar 2027 | May 2027 |
Business Maturity · Insight
vogue.com has been in the market for over a decade, indicating established presence.
Market Position
| vanityfair.com | vogue.com | Leads | |
|---|---|---|---|
| Global Rank | #14.5K | #4.1K | vogue.com |
| Category Rank | #220 | #68 | vogue.com |
vanityfair.com only
vogue.com only
Market Position · Insight
Each has untapped markets the other serves: vanityfair.com could expand into India, while vogue.com could target Germany.
Key Takeaways
- •vanityfair.com is losing traffic (-3%) despite 5.5M monthly visits. vogue.com's +5% growth puts it on a trajectory to overtake.
- •vanityfair.com acquires users primarily through Search (48%), while vogue.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — vogue.com's higher direct traffic suggests stronger brand recognition or product-led growth, while vogue.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •vogue.com receives 3.0x more monthly traffic than vanityfair.com (16.4M vs 5.5M).
- •vogue.com is growing (+5%) while vanityfair.com is declining (-3%).
- •With only 3% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026