substack.com
Medium Opportunity · 47/100

Market Landscape

About substack.com

A daily cybersecurity newsletter that’s actually fun to read

CategoryNews
175.2MMonthly Visits
+5%Monthly Trend
Apr 2010Domain Age
3Competitors
6.4MAvg. Traffic
2Avg. Keyword Overlap
23yAvg. Domain Age

Market Landscape · Insight

3 competitors averaging 23y and 6.4M/mo. substack.com is leading in this market — dominant position but watch for emerging challengers..

Keyword Battlefield

mozilla.org favicon
mozilla.org

mozilla.org

🔗 2 keyword overlap

သင်သိပါသလား။ Mozilla — Firefox ကို ဖန်တီးသူ — သည် ကမ္ဘာလုံးဆိုင်ရာ အများဆိုင် အင်တာနက်ကို ပွင့်လင်းမြင်သာစေရန်နှင့် အားလုံးအသုံးပြုနိုင်စေရန် ကြိုးပမ်းနေပါသည်။

15.6M/mo+1%Jan 1998

Shares 2 keywords including "xhamster"

cybernews.com favicon
cybernews.com

cybernews.com

🔗 2 keyword overlap

cybernews is your source for breaking cybersecurity news and independent research, latest tech analysis and product reviews.

3.6M/mo+12%Aug 1997

Shares 2 keywords including "xhamster"

exeger.com favicon
exeger.com

exeger.com

🔗 2 keyword overlap

Urbanista announces the new and advanced Urbanista Los Angeles headphones and Urbanista Phoenix earphones, the next generation light powered audio.

4.4K/mo-63%Mar 2013

Shares 2 keywords including "xhamster"

Competitors identified by shared traffic-driving keywords

KeywordSearch Volumesubstack.comCompetitor
erome1,559,960#10exeger.com #9✗ Behind
deepseek v4131,240#2cybernews.com #7✓ Leading
tldw1,950#4mozilla.org #9✓ Leading

Keyword Battlefield · Insight

substack.com leads on 2 of 3 contested keywords, but exeger.com ranks higher on 1 high-volume terms — a localized threat to watch.

Traffic Arena

substack.com
175.2M+5%
mozilla.org
15.6M+1%
exeger.com
4.4K-63%
SearchDirectSocialReferralPaidEmail
substack.comCompetitor avg
🇺🇸 US
58%
32%
🇮🇳 IN
3%
17%

Top Competitors only

🌐 VN 25%🌐 SE 24%🌐 RU 12%

Traffic Arena · Insight

substack.com is growing against the trend but traffic is concentrated in US (58%) — market share gains without geographic diversification.

substack.com and competitors share 2 common markets led by US. High geographic overlap means differentiation must come from product, not region.

How does substack.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from July 2026

See a sample report