16personalities.com

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Medium Opportunity · 60/100

15y2011-11-14Domain Age

13.9M+2%Monthly Visits

Search 56%United States 25%Primary Channel

5Competitors

Product Identity

Categoryjobs_and_career/human_resources

Product Identity · Insight

Operating for 15 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

13,903,705

↑2.3% vs last month

Bounce Rate

50.7%

Pages / Visit

3.3

Avg. Session

5m 7s

Domain Age

14.8 years

#4,270Global Rank

#4,645Country Rank (840)

#8Category Rank · Human_Resources

Traffic Trend

↑2.3%

Growth Profile · Insight

Monthly visits of 13.9M with 5m07s average session. A high bounce rate (51%) suggests potential landing page or targeting issues.

Acquisition Engine

Traffic Sources

Organic Search

55.3%

Direct

26.3%

Social

8.0%

Referral

6.3%

Paid

0.0%

2.7%

Gen AI

1.4%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

24.7%

🇯🇵JapanJP

9.6%

🇷🇺RussiaRU

3.9%

🇮🇩IndonesiaID

3.6%

🇨🇦CanadaCA

3.2%

Top 3 countries account for 38.1% of traffic

Top Keywords

Keyword
mbti	802.7K	$0.34	$1228.8K
mbti test	337.6K	$0.24	$660.7K
personality test	156.5K	$0.39	$156.3K
16personalities	98.4K	$0.40	$187.5K
mbti診断	56.2K	$0.30	$213.5K

SERP Rankings

Keyword			Ranking URL
mbti	#2	📄	www.16personalities.com/personality-types	714,060	$0.31
mbti	#1	📄	www.16personalities.com/free-personality-test	714,060	$0.31
mbti	#9	🏠	www.16personalities.com/	714,060	$0.31
mbti test	#4	🏠	www.16personalities.com/	335,990	$0.23
mbti test	#1	📄	www.16personalities.com/free-personality-test	335,990	$0.23

Acquisition Engine · Insight

Search-driven (56%) with geographically spread traffic — SEO strategy covers multiple markets, reducing regional risk.

How does 16personalities.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

mypersonality.net

🔗 4 keyword overlap

The rarest personality type in the world is thought to be INFJ (Counselor), which stands for introverted, intuitive, feeling, and judging.

886.8K/mo-4%May 2021

Shares 4 keywords including "mbti"

16personalities.com vs mypersonality.net →Visit Website ↗

truity.com

🔗 3 keyword overlap

Build stronger teams with insightful, user-friendly personality assessments Unlock your team’s true potential with Truity@Work personality assessments. Our validated tests build on popular models including DISC, Enneagram, and the 16 Personality Types, delivering actionable insights so you can improve communication, manage conflict, optimize productivity, and build healthy collaboration.

1.6M/mo+7%Jan 2003

Shares 3 keywords including "mbti"

16personalities.com vs truity.com →Visit Website ↗

narrativeenneagram.org

🔗 3 keyword overlap

Integrating sound psychology with spiritual method using the Enneagram map was the vision of Helen Palmer, Enneagram pioneer and TNE Co-Founder.

53.7K/mo+9%

Shares 3 keywords including "mbti"

16personalities.com vs narrativeenneagram.org →Visit Website ↗

123test.com

🔗 2 keyword overlap

Have you seen https://www.123test.com/? They have several free tests on personality, IQ and other subjects. Some of the tests also offer an upgrade to extended reports for a fee. Visit 123test to enjoy these tests and find out more about yourself.

1.5M/mo-10%May 2002

Shares 2 keywords including "mbti test"

16personalities.com vs 123test.com →Visit Website ↗