aarp.org
Medium Opportunity · 50/100
32y1994-12-16Domain Age
37.8M+3%Monthly Visits
Direct 48%United States 96%Primary Channel
1Competitors

Product Identity

About

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.

Categoryhealth/health

Product Identity · Insight

Operating for 32 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

37,814,370

3.2% vs last month

Bounce Rate

45.8%

Pages / Visit

6.3

Avg. Session

9m 5s

Domain Age

31.7 years

#1,024Global Rank
#226Country Rank (840)
#4Category Rank · Health
Traffic Trend
3.2%

Growth Profile · Insight

Traffic is stable with high browsing depth (6.3 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources
Organic Search
34.3%
Direct
47.7%
Social
3.5%
Referral
3.7%
Paid
0.0%
Email
10.4%
Gen AI
0.3%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
96.1%
Top 3 countries account for 97.6% of traffic — high geographic concentration
Top Keywords
Keyword
aarp games634.1K$2.02$1964.1K
crossword puzzles335.9K$0.61$147.9K
aarp227.8K$8.26$276.9K
aarp login96.9K$0.35$122.4K
aarp free online games30.7K$2.46$67.1K

Acquisition Engine · Insight

Brand-driven growth (48% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does aarp.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

getassist.net favicon
getassist.net

getassist.net

🔗 2 keyword overlap

Discover how automation and early engagement signals can help Instagram creators improve visibility and work smarter with Instagram’s algorithm.

65.2K/mo+9%May 2018

Shares 2 keywords including "aarp games"

Competitive Landscape · Insight

Competes with 1 products. Closest competitor getassist.net shares 2 keywords at 65.2K/mo — competition intensity is low.

Report based on data from July 2026

See a sample report