apa.org

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Medium Opportunity · 60/100

34y1992-10-28Domain Age

6.9M-4%Monthly Visits

Search 59%United States 45%Primary Channel

1Competitors

Product Identity

About

The American Psychological Association (APA) is a scientific and professional organization that represents psychologists in the United States. APA educates the public about psychology, behavioral science and mental health; promotes psychological science and practice; fosters the education and training of psychological scientists, practitioners and educators; advocates for psychological knowledge and practice to inform public policy; and champions the application of psychology to promote human rights, health, well-being and dignity.

Categoryscience_and_education/social_sciences

Domain Information

RegistrarNetwork Solutions, LLC

Registered1992-10-28

Expires2026-10-27

Name Serversns-1135.awsdns-13.org, ns-1873.awsdns-42.co.uk

Product Identity · Insight

Operating for 34 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

6,897,503

↓3.8% vs last month

Bounce Rate

51.2%

Pages / Visit

2.5

Avg. Session

2m 24s

Domain Age

33.8 years

#9,776Global Rank

#4,402Country Rank (840)

#6Category Rank · Social_Sciences

Traffic Trend

↓3.8%

Growth Profile · Insight

Monthly visits of 6.9M with 2m24s average session. A high bounce rate (51%) suggests potential landing page or targeting issues.

Acquisition Engine

Traffic Sources

Organic Search

58.0%

Direct

29.0%

Social

1.9%

Referral

8.2%

Paid

0.0%

1.0%

Gen AI

1.8%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

45.4%

🇨🇦CanadaCA

5.0%

🇩🇪GermanyDE

4.6%

🇬🇧United KingdomGB

4.4%

🇵🇭PhilippinesPH

3.3%

Top 3 countries account for 55.0% of traffic

Top Keywords

Keyword
youtube	317.9M	$0.19	$241.7K
apa	189.2K	$0.65	$52.2K
apa style	32.8K	$0.85	$9.1K
psycinfo	14.9K	$1.88	$7.6K
american psychological association	14.5K	$0.80	$12.6K

SERP Rankings

Keyword			Ranking URL
apa citation	#6	📄	apastyle.apa.org/style-grammar-guidelines/references/examples	301,480	$0.90
decision	#9	📄	www.apa.org/pubs/journals/dec	137,440	$1.89
quotation	#5	📄	apastyle.apa.org/style-grammar-guidelines/citations/quotations	85,970	$0.90
rest	#10	📄	www.apa.org/topics/mental-health/seven-rest-types	65,100	$0.85
cognition	#9	📄	www.apa.org/topics/cognition-brain	51,790	$0.92

Acquisition Engine · Insight

Search is the primary acquisition channel (59%), ranking for 5 keywords with traffic concentrated in United States (45%). Heavy reliance on one channel creates vulnerability.

How does apa.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

fightthenewdrug.org

🔗 2 keyword overlap

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401.4K/mo+6%Sep 2008

Shares 2 keywords including "youtube"

apa.org vs fightthenewdrug.org →Visit Website ↗

Competitive Landscape · Insight

Competes with 1 products. Closest competitor fightthenewdrug.org shares 2 keywords at 401.4K/mo — competition intensity is low.

apa.org

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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