apartmenttherapy.com

DR 87by AhrefsMedium Opportunity · 60/100

About

Lifestyle and interior design community sharing design lessons, DIY how-tos, shopping guides and expert advice for creating a happy, beautiful home.

Categoryhome_and_garden/home_improvement_and_maintenance

Top 6,504

Global Rank

United States 79%

Top Market

-8%

Monthly Trend

53% Bounce

Engagement Signal

Monthly Visits

10,391,316

↓8.1% vs last month

Bounce Rate

52.6%

Pages / Visit

2.3

Avg. Session

1m 37s

Domain Age

24.5 years

Traffic

#6,504Global Rank

#1,556Country Rank (840)

#7Category Rank · Home_Improvement_and_Maintenance

Traffic Trend

↓8.1%

Traffic Sources

Organic Search

36.3%

Direct

45.0%

Social

9.6%

Referral

4.9%

Paid

0.2%

4.0%

Strong brand recognition: 45.0% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

79.1%

🇨🇦CanadaCA

5.5%

🇬🇧United KingdomGB

2.8%

🇦🇺AustraliaAU

1.6%

Top 3 countries account for 87.4% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
ikea	7.9M	$0.51	$88.0K
laura harrier	219.1K	$0.00	$2.6K
article furniture	33.7K	$1.55	$2.2K
apartment therapy	32.6K	$0.22	$45.5K
ai interior design	9.9K	$1.25	$4.1K

SERP Rankings

Keyword			Ranking URL
interior ai	#4	📄	www.apartmenttherapy.com/ai-interior-design-37304209	10,600	$0.79
ai interior design	#2	📄	www.apartmenttherapy.com/ai-interior-design-37304209	10,330	$1.21
interior design ai	#1	📄	www.apartmenttherapy.com/ai-interior-design-37304209	8,360	$0.99
home design ai	#2	📄	www.apartmenttherapy.com/ai-interior-design-37304209	7,370	$0.39
ai home design	#1	📄	www.apartmenttherapy.com/ai-interior-design-37304209	4,470	$1.19

Growth Readout

Direct traffic at 45% — strong brand recognition

Global rank top 6.5K — established player in the space

Traffic concentrated in United States (79%) — high geographic dependency

How does apartmenttherapy.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

elledecor.com

🔗 2 keyword overlap

Elegant home decor inspiration and interior design ideas, provided by the experts at ELLEDecor.com. Tour celebrity homes, get inspired by famous interior designers, and explore the world's architectural treasures.

3.0M/mo-9%Aug 1995

Shares 2 keywords including "ikea"

apartmenttherapy.com vs elledecor.com →Visit Website ↗

View full competitive analysis of apartmenttherapy.com →

Report based on data from May 2026

See a sample report