apmex.com

DR 73by AhrefsMedium Opportunity · 60/100

About

buy gold, silver, platinum & palladium bullion online at apmex.com. find rare numismatic coins & currency with fast, free shipping on orders +$199. shop - apmex

Categoryhobbies_and_leisure/antiques_and_collectibles

Top 9,037

Global Rank

United States 94%

Top Market

-14%

Monthly Trend

58% Bounce

Engagement Signal

Monthly Visits

7,109,463

↓13.7% vs last month

Bounce Rate

58.5%

Pages / Visit

3.3

Avg. Session

2m 36s

Domain Age

22.3 years

Traffic

#9,037Global Rank

#1,874Country Rank (840)

#1Category Rank · Antiques_and_Collectibles

Traffic Trend

↓13.7%

Traffic Sources

Organic Search

37.6%

Direct

51.4%

Social

2.3%

Referral

4.1%

Paid

3.0%

1.6%

Strong brand recognition: 51.4% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

94.0%

Top 3 countries account for 94.9% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
silver price today	699.6K	$0.58	$129.3K
silver price	697.1K	$0.85	$109.4K
silver spot price	97.4K	$0.44	$210.0K
apmex	44.8K	$1.16	$84.1K
spot price of silver	20.9K	$0.49	$86.9K

SERP Rankings

Keyword			Ranking URL
silver price	#1	📄	www.apmex.com/silver-price	2,984,130	$0.56
silver price today	#1	📄	www.apmex.com/silver-price	2,437,290	$0.59
gold	#4	📄	www.apmex.com/gold-price	1,028,190	$0.86

Growth Readout

Traffic declined for 3 consecutive months — under pressure recently

Direct traffic at 51% — strong brand recognition

Global rank top 9.0K — established player in the space

Traffic concentrated in United States (94%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does apmex.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

jmbullion.com

🔗 4 keyword overlap

buy gold, silver, and platinum bullion online at jm bullion. free shipping on $199+ orders. immediate delivery - call us 800-276-6508 - bbb accredited.

3.7M/mo-12%Sep 2011

Shares 4 keywords including "silver price"

apmex.com vs jmbullion.com →Visit Website ↗

sdbullion.com

🔗 4 keyword overlap

buy gold, silver & platinum bullion coins and bars online at the trusted leader in precious metals. fast, free secure shipping with the lowest prices online.

1.9M/mo-38%Feb 2012

Shares 4 keywords including "silver price"

apmex.com vs sdbullion.com →Visit Website ↗

scottsdalemint.com

🔗 4 keyword overlap

We are a US private mint based in Scottsdale Arizona and Casper Wyoming. We design, manufacture and deliver the best silver and gold coins and bars on the market for both consumers, banks and governments around the world.

150.4K/mo-7%Jul 2012

Shares 4 keywords including "silver price"

apmex.com vs scottsdalemint.com →Visit Website ↗

pacificpreciousmetals.com

🔗 4 keyword overlap

Shop U.S. gold coins like American Gold Eagle and Gold Buffalo at Pacific Precious Metals. Secure shipping and in-store pickup available for all purchases.

50.0K/mo-9%Jun 2010

Shares 4 keywords including "silver price"

apmex.com vs pacificpreciousmetals.com →Visit Website ↗

monex.com

🔗 3 keyword overlap

Call 800-997-7859 to learn why Monex has been one of America's trusted precious metals dealers for 50+ years. Invest in precious metals today.

1.4M/mo-11%Sep 1995

Shares 3 keywords including "silver price"

apmex.com vs monex.com →Visit Website ↗

View full competitive analysis of apmex.com →

Report based on data from May 2026

See a sample report