apptio.com

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Medium Opportunity · 44/100

19y2007-09-24Domain Age

279.7K+11%Monthly Visits

Direct 54%United States 54%Primary Channel

5Competitors

Product Identity

About

Apptio helps connect technology investments to business outcomes. We empower teams with agility and insights to deliver technology that creates value for customers.

Categorycomputers_electronics_and_technology/computers_electronics_and_technology

Product Identity · Insight

Operating for 19 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

279,660

↑11.5% vs last month

Bounce Rate

37.5%

Pages / Visit

6.9

Avg. Session

4m 54s

Domain Age

18.9 years

#120,102Global Rank

#39,682Country Rank (840)

#941Category Rank · Computers_Electronics_and_Technology

Traffic Trend

↑11.5%

Growth Profile · Insight

Monthly visits of 279.7K with 4m54s average session. A moderate bounce rate (38%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

17.5%

Direct

53.4%

Social

1.8%

Referral

24.5%

Paid

0.0%

1.8%

Gen AI

0.9%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

54.4%

🇨🇿CzechiaCZ

8.2%

🇬🇧United KingdomGB

4.6%

🇮🇳IndiaIN

3.2%

🇨🇭SwitzerlandCH

2.9%

Top 3 countries account for 67.2% of traffic

Top Keywords

Keyword
aws	1.5M	$1.26	$280
google cloud	1.3M	$6.82	$760
cloudf	58.7K	$1.70	$330
apptio	4.1K	$5.26	$1.6K
kubecost	2.0K	$9.40	$270

SERP Rankings

Keyword			Ranking URL
aws ec2 pricing	#9	📄	www.apptio.com/blog/guide-to-aws-ec2-costs/	11,210	$1.69
s3 pricing	#3	📄	www.apptio.com/blog/essential-guide-aws-s3-pricing/	8,040	$2.98
aws s3 pricing	#3	📄	www.apptio.com/blog/essential-guide-aws-s3-pricing/	7,490	$3.57
ec2 instance pricing	#6	📄	www.apptio.com/blog/guide-to-aws-ec2-costs/	1,060	$2.24

Acquisition Engine · Insight

Direct is the primary acquisition channel (54%), ranking for 5 keywords with traffic concentrated in United States (54%). Heavy reliance on one channel creates vulnerability.

How does apptio.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

infoblox.com

🔗 3 keyword overlap

Discover why cloud breaches are becoming more costly and prolonged, and how preemptive DNS‑based controls can help limit impact and reduce operational noise.

374.7K/mo+0%Jan 1999

Shares 3 keywords including "aws"

apptio.com vs infoblox.com →Visit Website ↗

cloud.com

🔗 2 keyword overlap

Amazon.com LLC 410 Terry Avenue North Seattle, WA 98109-5210 USA

7.2M/mo+8%Dec 2000

Shares 2 keywords including "cloud"

apptio.com vs cloud.com →Visit Website ↗

akamai.com

🔗 2 keyword overlap

Akamai is the cybersecurity and cloud computing company that powers and protects business online.

2.1M/mo+4%Aug 1998

Shares 2 keywords including "aws"

apptio.com vs akamai.com →Visit Website ↗

wiz.io

🔗 2 keyword overlap

Your one-stop destination for cloud security positions

806.0K/mo-2%Jan 2010

Shares 2 keywords including "google cloud"

apptio.com vs wiz.io →Visit Website ↗

confluent.io

🔗 2 keyword overlap

Guides, ebooks, webinars, and more to help you achieve true disaster resilience using Apache Kafka. Make sure you have a plan to prevent downtime and data loss.

667.3K/mo+1%Sep 2014

Shares 2 keywords including "google cloud"

apptio.com vs confluent.io →Visit Website ↗

View full competitive analysis of apptio.com →

Competitive Landscape · Insight

Competes with 5 products. Closest competitor infoblox.com shares 3 keywords at 374.7K/mo — competition intensity is low.

apptio.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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