archiveofourown.org
DR 81by AhrefsMedium Opportunity · 46/100

About

an archive of our own, a project of the organization for transformative works

Categoryarts_and_entertainment/books_and_literature
Top 115
Global Rank
United States 48%
Top Market
+4%
Monthly Trend
29% Bounce
Engagement Signal

Monthly Visits

290,910,081

4.0% vs last month

Bounce Rate

28.7%

Pages / Visit

9.3

Avg. Session

15m 22s

Domain Age

19.1 years

Traffic

#115Global Rank
Traffic Trend
4.0%
Traffic Sources
Organic Search
15.7%
Direct
60.0%
Social
18.8%
Referral
2.9%
Paid
0.4%
Email
2.2%

Strong brand recognition: 60.0% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
48.1%
🇬🇧United KingdomGB
7.0%
🇨🇦CanadaCA
4.5%
🇦🇺AustraliaAU
4.2%
🇫🇷FranceFR
3.1%
Top 3 countries account for 59.7% of traffic

SEO & Keywords

Top Keywords
Keyword
ao32.9M$1.48$12895.6K
ao 3229.0K$1.48$709.3K
archive of our own183.0K$2.63$876.0K
a03167.3K$1.11$593.8K
archiveofourown40.7K$2.63$95.1K
SERP Rankings

Growth Readout

Direct traffic at 60% — strong brand recognition

Bounce rate only 29%, avg session 922s — exceptionally high engagement

Global rank top 115 — established player in the space

How does archiveofourown.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

archiveofourown.gay

archiveofourown.gay

🔗 4 keyword overlap
0/moSep 2020

Shares 4 keywords including "ao3"

fanlore.org

fanlore.org

🔗 2 keyword overlap
747.7K/mo+12%Apr 2008

Shares 2 keywords including "ao3"

Report based on data from May 2026

See a sample report