archiveofourown.org

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DR 81by AhrefsMedium Opportunity · 46/100

About

an archive of our own, a project of the organization for transformative works

Categoryarts_and_entertainment/books_and_literature

Top 115

Global Rank

United States 48%

Top Market

+4%

Monthly Trend

29% Bounce

Engagement Signal

Monthly Visits

290,910,081

↑4.0% vs last month

Bounce Rate

28.7%

Pages / Visit

9.3

Avg. Session

15m 22s

Domain Age

19.1 years

Traffic

#115Global Rank

Traffic Trend

↑4.0%

Traffic Sources

Organic Search

15.7%

Direct

60.0%

Social

18.8%

Referral

2.9%

Paid

0.4%

2.2%

Strong brand recognition: 60.0% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

48.1%

🇬🇧United KingdomGB

7.0%

🇨🇦CanadaCA

4.5%

🇦🇺AustraliaAU

4.2%

🇫🇷FranceFR

3.1%

Top 3 countries account for 59.7% of traffic

SEO & Keywords

Top Keywords

Keyword
ao3	2.9M	$1.48	$12895.6K
ao 3	229.0K	$1.48	$709.3K
archive of our own	183.0K	$2.63	$876.0K
a03	167.3K	$1.11	$593.8K
archiveofourown	40.7K	$2.63	$95.1K

SERP Rankings

Keyword			Ranking URL
gyomei x yn	#5	📄	archiveofourown.org/tags/Himejima%20GyoumeisReader/works	9,770	—
ao3 fanfiction	#1	🏠	archiveofourown.org/	2,550	—
ao3 fanfic	#1	🏠	archiveofourown.org/	1,570	—

Growth Readout

Direct traffic at 60% — strong brand recognition

Bounce rate only 29%, avg session 922s — exceptionally high engagement

Global rank top 115 — established player in the space

How does archiveofourown.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

archiveofourown.gay

🔗 4 keyword overlap

0/moSep 2020

Shares 4 keywords including "ao3"

archiveofourown.org vs archiveofourown.gay →Visit Website ↗

fanlore.org

🔗 2 keyword overlap

747.7K/mo+12%Apr 2008

Shares 2 keywords including "ao3"

archiveofourown.org vs fanlore.org →Visit Website ↗

View full competitive analysis of archiveofourown.org →

Report based on data from May 2026

See a sample report