aren.software
DR 30by AhrefsMedium Opportunity · 56/100
2y2024-11-27Domain Age
130.4K+42%Monthly Visits
Direct 31%Kenya 79%Primary Channel
2Competitors

Product Identity

Categoryjobs_and_career/jobs_and_employment

Product Identity · Insight

Less than 2 years old — early-stage product, business model may still be in validation.

Growth Profile

Monthly Visits

130,373

42.1% vs last month

Bounce Rate

33.9%

Pages / Visit

4.0

Avg. Session

2m 60s

Domain Age

19 months

#260,781Global Rank
#852Country Rank (404)
Traffic Trend
42.1%

Growth Profile · Insight

Strong growth (+42%) with low bounce rate (34%) — traffic quality and product stickiness are improving in tandem.

Acquisition Engine

Traffic Sources
Organic Search
26.8%
Direct
30.9%
Social
0.2%
Referral
40.9%
Paid
0.0%
Email
1.1%
Geographic Distribution
DomainShareBar
🇰🇪KenyaKE
79.3%
🇺🇬UgandaUG
7.2%
🇳🇬NigeriaNG
2.5%
🇺🇸United StatesUS
2.5%
🇮🇳IndiaIN
1.7%
Top 3 countries account for 89.0% of traffic — high geographic concentration
Top Keywords
Keyword
salary calculator207.4K$1.49$2.5K
paye calculator30.9K$1.62$580
net pay calculator8.2K$2.00$810
aren calculator3.9K$0.49$2.8K
paye calculator uganda1.7K$0.00$730
SERP Rankings
KeywordRanking URL
paye calculator kenya#9📄aren.software/calculators/kenya1,290$0.67

Acquisition Engine · Insight

Referral is the primary acquisition channel (41%), ranking for 5 keywords with traffic concentrated in Kenya (79%). A diversified channel mix reduces single-point risk.

How does aren.software actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

elevatehr.co favicon

elevatehr.co

elevatehr.co

🔗 3 keyword overlap

Get acces to HR Industry Reports which contain valuable insights and analysis on the latest trends and developments in the HR industry in Kenya. Stay informed and make data-driven decisions with our comprehensive reports.

2.9K/mo-30%Jun 2022

Shares 3 keywords including "paye calculator"

pss-group.co.za favicon

pss-group.co.za

pss-group.co.za

🔗 2 keyword overlap

The SARB has cut the repo rate to 6.75%, bringing relief to South African businesses. Discover how this impacts your payroll, cash flow, and employees.

700/mo-35%

Shares 2 keywords including "salary calculator"

Competitive Landscape · Insight

2/2 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

Report based on data from May 2026

See a sample report