athena.com
Medium Opportunity · 56/100
35y1991-12-19Domain Age
139.6K-17%Monthly Visits
Search 57%Philippines 45%Primary Channel
4Competitors

Product Identity

About

Understanding the five levels of delegation is the key to becoming a master delegator. Learn how to empower your executive assistant and save time.

Categoryhealth/health

Product Identity · Insight

Operating for 35 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

139,581

16.7% vs last month

Bounce Rate

43.0%

Pages / Visit

2.6

Avg. Session

32s

Domain Age

34.7 years

#283,389Global Rank
#8,118Country Rank (608)
#77Category Rank · Health
Traffic Trend
16.7%

Growth Profile · Insight

Traffic and engagement are both deteriorating (-17% traffic, 0m32s sessions) — signals potential user churn or product-market erosion.

Acquisition Engine

Traffic Sources
Organic Search
55.8%
Direct
21.9%
Social
13.9%
Referral
4.3%
Paid
0.0%
Email
2.8%
Gen AI
1.4%
Geographic Distribution
DomainShareBar
🇵🇭PhilippinesPH
44.9%
🇺🇸United StatesUS
14.1%
🇰🇪KenyaKE
9.5%
🇧🇷BrazilBR
2.7%
🇳🇬NigeriaNG
2.3%
Top 3 countries account for 68.5% of traffic
Top Keywords
Keyword
athena390.6K$1.51$9.7K
athena va2.5K$0.00$2.0K
athena careers2.5K$1.79$2.0K
athena executive assistant1.7K$24.64$800
athena ea1.3K$27.63$760
SERP Rankings
KeywordRanking URL
athena#5🏠www.athena.com/214,300$1.86
athena assistant#1🏠www.athena.com/1,590$19.95
athena assistant#3📄www.athena.com/pricing1,590$19.95

Acquisition Engine · Insight

Search is the primary acquisition channel (57%), ranking for 5 keywords with traffic concentrated in Philippines (45%). Heavy reliance on one channel creates vulnerability.

How does athena.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

athenaexecutiveservices.com favicon
athenaexecutiveservices.com

athenaexecutiveservices.com

🔗 7 keyword overlap

As the end of the year approaches, it’s time for small business owners, entrepreneurs, and executives to reflect, recharge, and recalibrate.

2.1K/mo-17%Mar 2017

Shares 7 keywords including "athena"

wishup.co favicon
wishup.co

wishup.co

🔗 2 keyword overlap

Wishup’s automation virtual assistants take care of repetitive work using 120+ tools. Free up your time and scale faster with expert support.

63.4K/mo-8%Jul 2017

Shares 2 keywords including "athena assistant"

athena.global favicon
athena.global

athena.global

🔗 2 keyword overlap

speed up data collection and transform it into actionable insights effortlessly. boost your business with predictive analytics and intelligent bi platform. try it now!

3.1K/mo-8%Sep 2015

Shares 2 keywords including "athena"

athenachat.bot favicon
athenachat.bot

athenachat.bot

🔗 2 keyword overlap

Athena AI Chatbot helps teams research topics, generate diagrams and images, create websites, and complete multi-step work from one browser-based AI workspace.

0/moNov 2024

Shares 2 keywords including "athena"

Competitive Landscape · Insight

3/4 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

Report based on data from July 2026

See a sample report