avira.com

DR 81by AhrefsMedium Opportunity · 47/100

About

Avira verzamelt en verwerkt persoonlijke gegevens die u direct of indirect kunnen betreffen. Kijk hier voor meer informatie hierover.

Categorycomputers_electronics_and_technology/computer_security

Top 15,123

Global Rank

Germany 36%

Top Market

+2%

Monthly Trend

50% Bounce

Engagement Signal

Monthly Visits

3,823,328

↑2.1% vs last month

Bounce Rate

50.4%

Pages / Visit

3.1

Avg. Session

1m 23s

Domain Age

25.3 years

Traffic

#15,123Global Rank

#1,548Country Rank (276)

#6Category Rank · Computer_Security

Traffic Trend

↑2.1%

Traffic Sources

Organic Search

18.5%

Direct

72.3%

Social

3.0%

Referral

2.4%

Paid

2.3%

1.5%

Strong brand recognition: 72.3% from direct traffic

Geographic Distribution

DomainShare

🇩🇪GermanyDE

35.7%

🇺🇸United StatesUS

12.8%

🇮🇹ItalyIT

6.1%

🇫🇷FranceFR

4.7%

🇪🇸SpainES

2.8%

Top 3 countries account for 54.6% of traffic

SEO & Keywords

Top Keywords

Keyword
vpn	2.7M	$0.00	$12.5K
free vpn	710.7K	$0.00	$9.0K
avira	64.5K	$0.99	$53.8K
avira free security	8.0K	$0.91	$5.8K
avira antivirus	6.7K	$1.82	$6.0K

SERP Rankings

Keyword			Ranking URL
nsfw content meaning	#5	📄	www.avira.com/en/blog/what-does-not-safe-for-work-nsfw-mean?srsltid=AfmBOorDHgoXFeaVZxGBzrjsrKOYZTrFLhEMX2NlOh9GDPgiK1W5efxx	1,210	—

Growth Readout

Direct traffic at 72% — strong brand recognition

Global rank top 15.1K — established player in the space

4 tracked competitors in this category — competitive landscape is well-defined

How does avira.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.