binance.com

DR 91by AhrefsMedium Opportunity · 47/100

About

binance is the largest cryptocurrency exchange by trading volume, serving 185m+ users across 180+ countries. with over 350 listed altcoins, it is the world’s leading crypto exchange.

Categoryfinance/investing

Top 949

Global Rank

South Korea 10%

Top Market

+0%

Monthly Trend

33% Bounce

Engagement Signal

Monthly Visits

38,161,301

↓0.2% vs last month

Bounce Rate

32.9%

Pages / Visit

7.7

Avg. Session

7m 19s

Domain Age

9.2 years

Traffic

#949Global Rank

#1,076Country Rank (356)

#27Category Rank · Investing

Traffic Trend

↓0.2%

Traffic Sources

Organic Search

18.4%

Direct

61.4%

Social

13.9%

Referral

3.0%

Paid

1.1%

2.3%

Strong brand recognition: 61.4% from direct traffic

Geographic Distribution

DomainShare

🇰🇷South KoreaKR

10.5%

🇺🇦UkraineUA

6.4%

🇧🇷BrazilBR

5.7%

🇹🇷TürkiyeTR

4.7%

🇻🇪VenezuelaVE

4.6%

Top 3 countries account for 22.6% of traffic

SEO & Keywords

Top Keywords

Keyword
bitcoin price	1.9M	$0.00	$78.6K
binance	1.9M	$0.79	$2244.3K
币安	88.6K	$1.08	$92.0K
binance login	77.3K	$0.97	$106.5K
바이낸스	71.0K	$0.32	$51.7K

SERP Rankings

Keyword			Ranking URL
fear and greed index	#5	📄	www.binance.com/en/square/fear-and-greed-index	228,490	$1.75
cgpt	#5	📄	www.binance.com/en/trade/CGPT_USDT	163,350	$0.17
cloud mining	#2	📄	pool.binance.com/en/cloud	162,670	$1.66
blockdag	#5	📄	www.binance.com/en/square/hashtag/blockdag	56,740	$2.68
wemix to php	#4	📄	www.binance.com/en/price/wemix/PHP	33,740	$0.69

Growth Readout

Traffic declined for 3 consecutive months — under pressure recently

Direct traffic at 61% — strong brand recognition

Bounce rate only 33%, avg session 439s — exceptionally high engagement

Global rank top 949 — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does binance.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

coinmarketcap.com

🔗 4 keyword overlap

Learn how to use and integrate CoinMarketCap’s crypto market data API for the best results by reading these frequently asked questions.

44.0M/mo-2%Apr 2013

Shares 4 keywords including "bitcoin"

binance.com vs coinmarketcap.com →Visit Website ↗

coindesk.com

🔗 4 keyword overlap

Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, video and live price updates.

3.4M/mo-18%May 2008

Shares 4 keywords including "bitcoin"

binance.com vs coindesk.com →Visit Website ↗

advfn.com

🔗 3 keyword overlap

free stock and cryptocurrency quotes, message boards, fundamentals. markets include nasdaq, nyse, otcbb, pink sheet, cryptocurrency and world exchanges. use advanced charts, level2, read market news and sec filings.

3.3M/mo-3%Apr 1999

Shares 3 keywords including "bitcoin"

binance.com vs advfn.com →Visit Website ↗

crypto.com

🔗 3 keyword overlap

A resistance level is a crucial price point in cryptocurrency trading where upward momentum tends to stop and might even reverse due to increased selling pressure.

3.1M/mo-1%May 1993

Shares 3 keywords including "bitcoin"

binance.com vs crypto.com →Visit Website ↗

cryptoslate.com

🔗 3 keyword overlap

Browse CryptoSlate’s crypto company directory featuring exchanges, blockchain startups, mining firms, infrastructure providers, and leading businesses shaping the digital asset industry.

467.0K/mo-8%Aug 2017

Shares 3 keywords including "bitcoin"

binance.com vs cryptoslate.com →Visit Website ↗

View full competitive analysis of binance.com →

Report based on data from May 2026

See a sample report