byrdie.com

DR 85by AhrefsMedium Opportunity · 60/100

About

To help you get healthy, nourished skin, we spend a lot of time testing the most popular moisturizers on the market, from drugstore finds to prestige formulas. We take advice from top dermatologists to better understand the best moisturizers for your specific skin type. Read more here.

Categorylifestyle/beauty_and_cosmetics

Top 12,370

Global Rank

United States 68%

Top Market

-5%

Monthly Trend

75% Bounce

Engagement Signal

Monthly Visits

5,999,899

↓5.1% vs last month

Bounce Rate

74.9%

Pages / Visit

1.8

Avg. Session

1m 20s

Domain Age

18.5 years

Traffic

#12,370Global Rank

#3,332Country Rank (840)

#32Category Rank · Beauty_and_Cosmetics

Traffic Trend

↓5.1%

Traffic Sources

Organic Search

68.8%

Direct

22.0%

Social

2.3%

Referral

4.6%

Paid

0.4%

1.9%

SEO-dependent: 68.8% from organic search

Geographic Distribution

DomainShare

🇺🇸United StatesUS

67.6%

🇨🇦CanadaCA

6.0%

🇬🇧United KingdomGB

4.8%

🇦🇺AustraliaAU

2.7%

Top 3 countries account for 78.3% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
press on nails	55.0K	$0.73	$4.0K
face shapes	42.1K	$0.45	$4.0K
byrdie	15.7K	$0.35	$17.9K
thigh society	10.0K	$1.13	$6.1K
face shape	9.6K	$0.41	$3.5K

SERP Rankings

Keyword			Ranking URL
face shape	#2	📄	www.byrdie.com/is-your-face-round-square-long-heart-or-oval-shaped-345761	12,350	$0.42
what face shape do i have	#7	📄	www.byrdie.com/is-your-face-round-square-long-heart-or-oval-shaped-345761	2,540	$1.20
faceshape	#2	📄	www.byrdie.com/is-your-face-round-square-long-heart-or-oval-shaped-345761	1,120	$0.22

Growth Readout

Bounce rate at 75% — potential landing page experience issues

Global rank top 12.4K — established player in the space

Traffic concentrated in United States (68%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does byrdie.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.