chase.com

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DR 87by AhrefsMedium Opportunity · 47/100

31y1995-10-10Domain Age

196.1M+2%Monthly Visits

Direct 72%United States 98%Primary Channel

2Competitors

Product Identity

About

chase online; credit cards, mortgages, commercial banking, auto loans, investing & retirement planning, checking and business banking.

Categoryfinance/banking_credit_and_lending

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

196,143,642

↑2.1% vs last month

Bounce Rate

18.8%

Pages / Visit

7.9

Avg. Session

7m 5s

Domain Age

30.7 years

#121Global Rank

#33Country Rank (840)

#1Category Rank · Banking_Credit_and_Lending

Traffic Trend

↑2.1%

Growth Profile · Insight

Traffic is stable with high browsing depth (7.9 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

16.5%

Direct

72.0%

Social

1.3%

Referral

2.6%

Paid

3.7%

4.0%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

98.5%

Top 3 countries account for 98.8% of traffic — high geographic concentration

Top Keywords

Keyword
chase	3.9M	$1.12	$6450.3K
chase login	1.6M	$0.49	$2898.8K
chase bank	614.2K	$2.08	$1479.6K
chase travel	481.4K	$4.47	$582.2K
chase bank login	333.2K	$0.33	$701.7K

SERP Rankings

Keyword			Ranking URL
short squeeze	#9	📄	www.chase.com/personal/investments/learning-and-insights/article/what-is-a-short-squeeze	11,280	$0.73
what is a stipend	#7	📄	www.chase.com/personal/investments/learning-and-insights/article/what-is-stipend	7,750	$0.33
jpmcb card services	#2	📄	www.chase.com/personal/credit-cards/card-resource-center	6,300	$3.57
jpmcb card services	#6	📄	www.chase.com/digital/customer-service	6,300	$3.57
cltv	#5	📄	www.chase.com/personal/mortgage/education/financing-a-home/what-is-combined-loan-to-value	4,550	$11.85

Acquisition Engine · Insight

Direct is the primary acquisition channel (72%), ranking for 5 keywords with traffic concentrated in United States (98%). Heavy reliance on one channel creates vulnerability.

How does chase.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.