checkr.com

DR 78by AhrefsMedium Opportunity · 45/100

About

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Categoryfinance/financial_planning_and_management

United States 85%

Top Market

+8%

Monthly Trend

28% Bounce

Engagement Signal

Monthly Visits

4,122,916

↑8.1% vs last month

Bounce Rate

28.0%

Pages / Visit

4.9

Avg. Session

3m 58s

Domain Age

21 years

Traffic

Traffic Trend

↑8.1%

Traffic Sources

Organic Search

11.5%

Direct

66.4%

Social

1.3%

Referral

4.2%

Paid

1.8%

14.8%

Strong brand recognition: 66.4% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

85.3%

🇨🇦CanadaCA

4.1%

🇮🇳IndiaIN

1.1%

Top 3 countries account for 90.4% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
checkr	48.5K	$8.31	$42.2K
check r	4.3K	$8.42	$3.0K
checkr login	4.1K	$5.04	$4.6K
chekr	4.0K	$6.58	$3.5K
checkr background check	2.3K	$3.94	$5.5K

SERP Rankings

Keyword			Ranking URL
background check	#1	📄	checkr.com/background-check	33,320	$6.20
reference check	#6	📄	checkr.com/background-check/professional-reference-checks	2,120	$0.29

Growth Readout

Traffic grew for 3 consecutive months (+21%, +4%, +8%) — clear upward momentum

Direct traffic at 66% — strong brand recognition

Bounce rate only 28%, avg session 238s — exceptionally high engagement

Traffic concentrated in United States (85%) — high geographic dependency

How does checkr.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

backgroundchecks.com

🔗 2 keyword overlap

Easy to use background screening for employers of all size

144.5K/mo+32%Nov 1998

Shares 2 keywords including "checkr"

checkr.com vs backgroundchecks.com →Visit Website ↗

View full competitive analysis of checkr.com →

Report based on data from May 2026

See a sample report