cipd.org

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DR 83by AhrefsMedium Opportunity · 58/100

26y2000-01-11Domain Age

373.5K-9%Monthly Visits

Search 53%United Kingdom 49%Primary Channel

2Competitors

Product Identity

About

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Categoryjobs_and_career/jobs_and_career

Product Identity · Insight

Operating for 26 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

373,489

↓8.5% vs last month

Bounce Rate

46.4%

Pages / Visit

2.2

Avg. Session

1m 38s

Domain Age

26.4 years

#139,936Global Rank

#11,582Country Rank (826)

#17Category Rank · Jobs_and_Career

Traffic Trend

↓8.5%

Growth Profile · Insight

Monthly visits of 373.5K with 1m38s average session. A moderate bounce rate (46%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

53.3%

Direct

34.7%

Social

1.3%

Referral

7.6%

Paid

1.0%

2.2%

Geographic Distribution

DomainShare

🇬🇧United KingdomGB

49.1%

🇺🇸United StatesUS

8.3%

🇦🇪United Arab EmiratesAE

3.0%

🇮🇳IndiaIN

1.7%

🇻🇳VietnamVN

1.5%

Top 3 countries account for 60.4% of traffic

Top Keywords

Keyword
cipd. (2023). performance-related pay factsheet	0	$0.00	$1.1K
swot analysis	157.3K	$1.00	$1.9K
pestle	36.3K	$0.51	$1.1K
pestle analysis	19.4K	$0.97	$1.3K
cipd	16.1K	$3.41	$8.8K

SERP Rankings

Keyword			Ranking URL
pestel	#7	📄	www.cipd.org/en/knowledge/factsheets/pestle-analysis-factsheet/	53,400	$0.53
pestel analysis	#3	📄	www.cipd.org/en/knowledge/factsheets/pestle-analysis-factsheet/	28,340	$0.89
pestel analyse	#3	📄	www.cipd.org/en/knowledge/factsheets/pestle-analysis-factsheet/	3,300	$0.47
pestlied analysis	#2	📄	www.cipd.org/en/knowledge/factsheets/pestle-analysis-factsheet/	2,120	$0.86
swot framework	#8	📄	www.cipd.org/en/knowledge/factsheets/swot-analysis-factsheet/	1,110	$3.07

Acquisition Engine · Insight

Search is the primary acquisition channel (53%), ranking for 5 keywords with traffic concentrated in United Kingdom (49%). Heavy reliance on one channel creates vulnerability.

How does cipd.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.