cloudinary.com

DR 91by AhrefsMedium Opportunity · 51/100

About

Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.

Categorycomputers_electronics_and_technology/computers_electronics_and_technology

Top 5,791

Global Rank

United States 24%

Top Market

+0%

Monthly Trend

56% Bounce

Engagement Signal

Monthly Visits

9,899,791

↓0.5% vs last month

Bounce Rate

56.1%

Pages / Visit

3.5

Avg. Session

3m 3s

Domain Age

15.1 years

Traffic

#5,791Global Rank

#4,676Country Rank (840)

#147Category Rank · Computers_Electronics_and_Technology

Traffic Trend

↓0.5%

Traffic Sources

Organic Search

28.8%

Direct

38.7%

Social

3.5%

Referral

26.8%

Paid

0.6%

1.7%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

24.2%

🇮🇳IndiaIN

12.2%

🇵🇰PakistanPK

4.6%

🇩🇪GermanyDE

4.5%

🇧🇷BrazilBR

3.8%

Top 3 countries account for 41.1% of traffic

SEO & Keywords

Top Keywords

Keyword
png to webp	1.2M	$0.57	$171.1K
upscale image	585.2K	$0.30	$64.5K
jpg to webp	484.9K	$0.51	$72.2K
cloudinary	322.1K	$1.77	$291.2K
jpg converter	126.9K	$0.18	$45.0K

SERP Rankings

Keyword			Ranking URL
webp to png	#5	📄	cloudinary.com/tools/webp-to-png	1,657,020	$0.50
png to webp	#3	📄	cloudinary.com/tools/png-to-webp	1,017,040	$0.53
png to jpg	#7	📄	cloudinary.com/guides/image-formats/how-to-convert-png-to-jpg-all-the-options	876,330	$0.24
mp4 to gif	#10	📄	cloudinary.com/tools/mp4-to-gif	764,350	$0.39
avif to jpg	#4	📄	cloudinary.com/tools/avif-to-jpg	689,000	$0.22

Business & Domain

Domain Information

RegistrarGoDaddy.com, LLC

Registered2011-05-24

Expires2026-05-24

Name ServersNS-1002.AWSDNS-61.NET, NS-1383.AWSDNS-44.ORG

Growth Readout

Global rank top 5.8K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does cloudinary.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

cloudconvert.com

🔗 2 keyword overlap

Welcome to the CloudConvert API

24.2M/mo+4%Oct 2008

Shares 2 keywords including "webp to png"

cloudinary.com vs cloudconvert.com →Visit Website ↗

imgupscaler.com

🔗 2 keyword overlap

AI image upscaler to enlarge photos and increase resolution online. Upscale images to 200% or 400%, convert low‑resolution photos to HD and 4K with clear details and no quality loss.

3.4M/mo-5%Sep 2021

Shares 2 keywords including "image upscaler"

cloudinary.com vs imgupscaler.com →Visit Website ↗

nero.com

🔗 2 keyword overlap

Become part of the Nero team! ✓all Nero AG vacancies ✓ direct contact ► Further information

1.6M/mo-2%Nov 1997

Shares 2 keywords including "upscale image"

cloudinary.com vs nero.com →Visit Website ↗

imagekit.io

🔗 2 keyword overlap

Joseph Joseph reduced video streaming costs by 40%+ while delivering faster, high-quality playback across devices.

1.0M/mo+16%Jan 2016

Shares 2 keywords including "png to webp"

cloudinary.com vs imagekit.io →Visit Website ↗

upscayl.org

🔗 2 keyword overlap

The #1 Free and Open Source AI Image Upscaler for Linux, MacOS and Windows. Upscayl uses the power of AI to upscale your images with the best quality possible.

899.3K/mo+15%Apr 2023

Shares 2 keywords including "upscale image"

cloudinary.com vs upscayl.org →Visit Website ↗

View full competitive analysis of cloudinary.com →

Report based on data from May 2026

See a sample report