codecademy.com

DR 87by AhrefsMedium Opportunity · 49/100

About

Watch our best programming videos for beginner, intermediate, and advanced learners about languages, frameworks, and more.

Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 13,923

Global Rank

United States 28%

Top Market

+4%

Monthly Trend

57% Bounce

Engagement Signal

Monthly Visits

4,363,885

↑4.4% vs last month

Bounce Rate

57.3%

Pages / Visit

3.3

Avg. Session

3m 47s

Domain Age

14.8 years

Traffic

#13,923Global Rank

#8,335Country Rank (840)

#192Category Rank · Programming_and_Developer_Software

Traffic Trend

↑4.4%

Traffic Sources

Organic Search

23.2%

Direct

64.8%

Social

6.0%

Referral

3.6%

Paid

0.7%

1.8%

Strong brand recognition: 64.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

28.2%

🇧🇪BelgiumBE

8.9%

🇦🇹AustriaAT

8.7%

🇬🇧United KingdomGB

5.9%

🇮🇳IndiaIN

5.2%

Top 3 countries account for 45.8% of traffic

SEO & Keywords

Top Keywords

Keyword
c	4.7M	$0.88	$52.5K
openrouter	1.4M	$1.32	$24.3K
codecademy	133.7K	$0.75	$151.2K
codeacademy	34.6K	$0.87	$35.3K
code academy	12.6K	$2.29	$26.0K

SERP Rankings

Keyword			Ranking URL
kimi	#9	📄	www.codecademy.com/article/how-to-use-kimi-k2	1,425,190	$0.62
openrouter	#4	📄	www.codecademy.com/article/what-is-openrouter	1,016,600	$1.94
kimi k2.5	#7	📄	www.codecademy.com/article/kimi-k-2-5-complete-guide-to-moonshots-ai-model	784,270	—
opus 4.6	#9	📄	www.codecademy.com/article/anthropic-claude-opus-4-6	560,190	—
genie 3	#10	📄	www.codecademy.com/article/googles-genie-3-world-model	485,820	$1.88

Business & Domain

Domain Information

RegistrarCSC Corporate Domains, Inc.

Registered2011-08-10

Expires2026-08-10

Name ServersARNOLD.NS.CLOUDFLARE.COM, SERENA.NS.CLOUDFLARE.COM

Growth Readout

Direct traffic at 65% — strong brand recognition

Global rank top 13.9K — established player in the space

3 tracked competitors in this category — competitive landscape is well-defined

How does codecademy.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.