complex.com

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DR 86by AhrefsMedium Opportunity · 60/100

About

Making Culture Pop. Find the latest entertainment news an...

Categorynews_and_media

Top 9,342

Global Rank

United States 64%

Top Market

+10%

Monthly Trend

56% Bounce

Engagement Signal

Monthly Visits

7,358,346

↑10.2% vs last month

Bounce Rate

56.2%

Pages / Visit

2.1

Avg. Session

53s

Domain Age

29 years

Traffic

#9,342Global Rank

#2,514Country Rank (840)

#128Category Rank · News_and_Media

Traffic Trend

↑10.2%

Traffic Sources

Organic Search

49.8%

Direct

34.2%

Social

9.6%

Referral

4.8%

Paid

0.6%

1.0%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

64.2%

🇨🇦CanadaCA

5.2%

🇬🇧United KingdomGB

4.0%

🇦🇺AustraliaAU

2.3%

🇩🇪GermanyDE

1.2%

Top 3 countries account for 73.5% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
drake	1.8M	$0.80	$49.6K
swatch ap	522.4K	$0.00	$38.8K
tony hinchcliffe	378.0K	$1.40	$31.0K
firehouse subs	166.0K	$0.37	$33.6K
complex	80.2K	$1.50	$63.3K

SERP Rankings

Keyword			Ranking URL
adult animated comedy	#9	📄	www.complex.com/pop-culture/a/jamieiovine/15-funniest-adult-animated-series	2,830	—
kanye ai	#8	📄	www.complex.com/music/a/treyalston/kanye-west-bully-no-ai	2,220	—
dynzell sigers	#8	📄	www.complex.com/sports/a/cmplxtara-mahadevan/man-height-surgery-gained-8-inches-fully-recovered	2,100	$5.88
hailey welch bikini	#5	📄	www.complex.com/pop-culture/a/maggie-ekberg/dan-dangler-reacts-hawk-tuah-girl	1,490	—

Growth Readout

Traffic grew for 3 consecutive months (+4%, +9%, +10%) — clear upward momentum

Global rank top 9.3K — established player in the space

Traffic concentrated in United States (64%) — high geographic dependency

How does complex.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

hotnewhiphop.com

🔗 2 keyword overlap

the latest hip hop news, songs, rap albums & music, gossip & entertainment news, sneaker releases, sports news, tv & movies, interviews, culture & more @hotnewhiphop.

3.6M/mo+13%Sep 2006

Shares 2 keywords including "drake"

complex.com vs hotnewhiphop.com →Visit Website ↗

sporked.com

🔗 2 keyword overlap

They give you wings (and they actually taste good).

2.7M/mo+10%Oct 2008

Shares 2 keywords including "popeyes one piece"

complex.com vs sporked.com →Visit Website ↗

View full competitive analysis of complex.com →

Report based on data from May 2026

See a sample report