dell.com

DR 91by AhrefsMedium Opportunity · 60/100

About

Dell provides technology solutions, services & support. Buy Laptops, Touch Screen PCs, Desktops, Servers, Storage, Monitors, Gaming & Accessories

Categorycomputers_electronics_and_technology/computer_hardware

Top 1,627

Global Rank

United States 32%

Top Market

-3%

Monthly Trend

47% Bounce

Engagement Signal

Monthly Visits

26,520,400

↓3.4% vs last month

Bounce Rate

47.0%

Pages / Visit

4.4

Avg. Session

3m 40s

Domain Age

37.6 years

Traffic

#1,627Global Rank

#1,056Country Rank (840)

#3Category Rank · Computer_Hardware

Traffic Trend

↓3.4%

Traffic Sources

Organic Search

57.8%

Direct

23.5%

Social

3.4%

Referral

4.2%

Paid

9.0%

2.1%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

31.7%

🇯🇵JapanJP

9.2%

🇧🇷BrazilBR

8.7%

🇮🇳IndiaIN

5.6%

🇬🇧United KingdomGB

3.5%

Top 3 countries account for 49.6% of traffic

SEO & Keywords

Top Keywords

Keyword
dell	857.7K	$0.97	$883.4K
alienware	181.5K	$0.88	$143.4K
dell support	171.3K	$2.09	$263.2K
dell drivers	80.5K	$0.98	$119.2K
dell warranty check	75.8K	$2.27	$76.7K

SERP Rankings

Keyword			Ranking URL
windows 11	#10	📄	www.dell.com/en-us/lp/windows-11	1,152,890	$0.59
nvidia drivers	#4	📄	www.dell.com/support/home/en-us/drivers/driversdetails?driverid=98dyv	619,320	$0.57
office deployment tool	#8	📄	www.dell.com/support/kbdoc/en-us/000184979/office-deployment-tool	330,940	$0.55
copilot keyboard	#9	📄	www.dell.com/support/kbdoc/en-us/000221081/how-to-launch-copilot-in-windows	31,450	$0.38
how to lower brightness on pc	#5	📄	www.dell.com/support/kbdoc/en-us/000220087/how-to-adjust-the-brightness-to-correct-a-dim-screen-with-windows-11-windows-10-or-windows-8-8-1	3,750	$0.25

Growth Readout

Global rank top 1.6K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does dell.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

hp.com

🔗 3 keyword overlap

Information about HP's online privacy policies and practices.

46.2M/mo-4%Mar 1986

Shares 3 keywords including "windows 11"

dell.com vs hp.com →Visit Website ↗

superuser.com

🔗 2 keyword overlap

Q&A for computer enthusiasts and power users

4.7M/mo-2%Oct 1995

Shares 2 keywords including "how to lower brightness on pc"

dell.com vs superuser.com →Visit Website ↗

georgetown.edu

🔗 2 keyword overlap

3.4M/mo-16%

Shares 2 keywords including "how to lower brightness on pc"

dell.com vs georgetown.edu →Visit Website ↗

windows.com

🔗 2 keyword overlap

Learn more about the various Microsoft financing and payment plan options available to you with Microsoft Store. Flexible payment options for Laptops, Computers, Surface devices, PCs, Mobile, accessories and more!

1.3M/mo+6%Sep 1995

Shares 2 keywords including "windows 11"

dell.com vs windows.com →Visit Website ↗

tenforums.com

🔗 2 keyword overlap

Windows 10 troubleshooting help and support forum, plus thousands of tutorials to help you fix, customize and get the most from Microsoft Windows 10.

1.2M/mo+2%Feb 2009

Shares 2 keywords including "how to lower brightness on pc"

dell.com vs tenforums.com →Visit Website ↗

View full competitive analysis of dell.com →

Report based on data from May 2026

See a sample report