discover.com

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DR 86by AhrefsMedium Opportunity · 47/100

33y1993-11-14Domain Age

37.3M+1%Monthly Visits

Direct 63%United States 99%Primary Channel

1Competitors

Product Identity

About

Explore our list of scholarships for college to help secure free money to cover school expenses.

Categoryfinance/banking_credit_and_lending

Product Identity · Insight

Operating for 33 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

37,299,728

↑1.1% vs last month

Bounce Rate

20.6%

Pages / Visit

5.6

Avg. Session

4m 5s

Domain Age

32.6 years

#944Global Rank

#209Country Rank (840)

#10Category Rank · Banking_Credit_and_Lending

Traffic Trend

↑1.1%

Growth Profile · Insight

Traffic is stable with high browsing depth (5.6 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

18.6%

Direct

62.9%

Social

1.3%

Referral

3.4%

Paid

4.5%

9.2%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

98.9%

Top 3 countries account for 99.3% of traffic — high geographic concentration

Top Keywords

Keyword
discover	932.7K	$2.38	$1366.2K
discover card	375.8K	$4.95	$607.9K
discover card login	358.0K	$2.83	$645.8K
discover login	178.9K	$4.66	$469.7K
discover credit card	89.3K	$11.24	$209.2K

SERP Rankings

Keyword			Ranking URL
temp credit card	#8	📄	www.discover.com/credit-cards/instant-use-credit-cards/	10,280	$2.77
temporary credit card number for online purchases	#7	📄	www.discover.com/credit-cards/card-smarts/what-is-a-virtual-credit-card/	2,640	$3.71

Acquisition Engine · Insight

Direct is the primary acquisition channel (63%), ranking for 5 keywords with traffic concentrated in United States (99%). Heavy reliance on one channel creates vulnerability.

How does discover.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

hapres.com

🔗 2 keyword overlap

121.6K/mo+1%Sep 2018

Shares 2 keywords including "discover card login"

discover.com vs hapres.com →Visit Website ↗

Competitive Landscape · Insight

Competes with 1 products. Closest competitor hapres.com shares 2 keywords at 121.6K/mo — competition intensity is low.

Report based on data from May 2026

See a sample report