drata.com

DR 80by AhrefsMedium Opportunity · 42/100

About

drata is the fastest & simplest way to achieve continuous soc 2 and iso 27001 compliance. build trust and securely grow your business.

Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 108,934

Global Rank

United States 51%

Top Market

-6%

Monthly Trend

31% Bounce

Engagement Signal

Monthly Visits

287,189

↓5.6% vs last month

Bounce Rate

30.6%

Pages / Visit

7.7

Avg. Session

4m 14s

Domain Age

18.3 years

Traffic

#108,934Global Rank

#42,047Country Rank (840)

#865Category Rank · Programming_and_Developer_Software

Traffic Trend

↓5.6%

Traffic Sources

Organic Search

12.0%

Direct

70.8%

Social

3.9%

Referral

7.4%

Paid

0.5%

5.4%

Strong brand recognition: 70.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

51.2%

🇬🇧United KingdomGB

6.8%

🇮🇳IndiaIN

5.1%

🇦🇪United Arab EmiratesAE

4.3%

🇨🇦CanadaCA

4.2%

Top 3 countries account for 63.0% of traffic

SEO & Keywords

Top Keywords

Keyword
iso	207.6K	$0.92	$650
vanta	101.0K	$22.24	$5.0K
vaultskey.com	28.3K	$0.00	$640
drata	17.4K	$36.95	$13.2K
drata careers	1.5K	$0.00	$1.8K

SERP Rankings

Keyword			Ranking URL
soc 2 type 2	#1	📄	drata.com/learn/soc-2/type-2-overview	8,510	$24.30
iso 27001 certification cost	#6	📄	drata.com/grc-central/iso-27001/certification-cost	2,160	$15.01

Growth Readout

Direct traffic at 71% — strong brand recognition

Bounce rate only 31%, avg session 254s — exceptionally high engagement

5 tracked competitors in this category — competitive landscape is well-defined

How does drata.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

delve.co

🔗 5 keyword overlap

Delve uses AI to save hundreds of hours of compliance busywork, freeing your team to focus on strategy and security.

146.1K/mo-56%Oct 2017

Shares 5 keywords including "delve"

drata.com vs delve.co →Visit Website ↗

sprinto.com

🔗 3 keyword overlap

Automate compliance with Sprinto AI, agentic workflows, infinite frameworks, policy drift detection, and always-ready evidence for faster, cleaner audits.

300.9K/mo+2%Feb 2000

Shares 3 keywords including "delve"

drata.com vs sprinto.com →Visit Website ↗

vanta.com

🔗 2 keyword overlap

Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.

775.1K/mo+8%Sep 2002

Shares 2 keywords including "vanta"

drata.com vs vanta.com →Visit Website ↗