edx.org

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DR 90by AhrefsMedium Opportunity · 50/100

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Find the online learning path for you, delivered by world-class institutions like Harvard, Google, Amazon, and more.

Categoryscience_and_education/education

Top 7,804

Global Rank

United States 26%

Top Market

+8%

Monthly Trend

40% Bounce

Engagement Signal

Monthly Visits

5,884,716

↑7.6% vs last month

Bounce Rate

40.3%

Pages / Visit

5.8

Avg. Session

5m 16s

Domain Age

24.6 years

Traffic

#7,804Global Rank

#5,733Country Rank (840)

#185Category Rank · Education

Traffic Trend

↑7.6%

Traffic Sources

Organic Search

25.4%

Direct

46.4%

Social

11.4%

Referral

10.0%

Paid

2.0%

4.8%

Strong brand recognition: 46.4% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

26.4%

🇮🇳IndiaIN

13.5%

🇨🇦CanadaCA

3.9%

🇬🇧United KingdomGB

3.1%

🇲🇽MexicoMX

2.9%

Top 3 countries account for 43.8% of traffic

SEO & Keywords

Top Keywords

Keyword
edx	281.6K	$0.53	$273.1K
cs50	80.5K	$1.12	$14.2K
cs50 harvard	27.9K	$1.31	$5.6K
edex	12.4K	$0.67	$9.1K
edx courses	12.0K	$1.69	$13.2K

SERP Rankings

Keyword			Ranking URL
modeling meaning of functions	#3	📄	courses.edx.org/asset-v1:UTAustinX+UT.7.20x+1T2016+type@asset+block/Chapter_07.pdf	1,370	—
course ai	#7	📄	www.edx.org/learn/artificial-intelligence	1,140	$0.40

Business & Domain

Domain Information

RegistrarAmazon Registrar, Inc.

Registered2001-11-25

Expires2026-11-25

Name Serversns-1472.awsdns-56.org, ns-1753.awsdns-27.co.uk

Growth Readout

Direct traffic at 46% — strong brand recognition

Global rank top 7.8K — established player in the space

3 tracked competitors in this category — competitive landscape is well-defined

How does edx.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

classcentral.com

🔗 3 keyword overlap

Class Central aggregates courses from many providers to help you find the best courses on almost any subject, wherever they exist.

2.1M/mo+3%Jan 2000

Shares 3 keywords including "udemy"

edx.org vs classcentral.com →Visit Website ↗

udemy.com

🔗 2 keyword overlap

Udemy is an online learning and teaching marketplace with over 250,000 courses and 73 million students. Learn programming, marketing, data science and more.

63.2M/mo-2%Aug 2009

Shares 2 keywords including "udemy"

edx.org vs udemy.com →Visit Website ↗

udacity.com

🔗 2 keyword overlap

Learn online and advance your career with courses in programming, data science, artificial intelligence, digital marketing, and more. Gain in-demand technical skills. Join today!

1.9M/mo-19%Jan 2012

Shares 2 keywords including "udemy"

edx.org vs udacity.com →Visit Website ↗

View full competitive analysis of edx.org →

Report based on data from May 2026

See a sample report