estadao.com.br

DR 87by AhrefsMedium Opportunity · 60/100

About

Selo da TP-Link tem dois modelos dedicados a segurança residencial, que prometem qualidade a baixo custo; confira nossas impressões

Categorynews_and_media

Top 2,572

Global Rank

Brazil 93%

Top Market

-6%

Monthly Trend

54% Bounce

Engagement Signal

Monthly Visits

26,876,178

↓6.4% vs last month

Bounce Rate

54.3%

Pages / Visit

1.9

Avg. Session

2m 35s

Domain Age

28.8 years

Traffic

#2,572Global Rank

#128Country Rank (76)

#13Category Rank · News_and_Media

Traffic Trend

↓6.4%

Traffic Sources

Organic Search

32.9%

Direct

41.1%

Social

2.4%

Referral

19.5%

Paid

2.9%

1.2%

Strong brand recognition: 41.1% from direct traffic

Geographic Distribution

DomainShare

🇧🇷BrazilBR

93.4%

🇺🇸United StatesUS

3.6%

Top 3 countries account for 97.7% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
real madrid	7.1M	$0.95	$92.3K
brasileirão série a	610.6K	$0.00	$74.2K
são paulo futebol clube	266.9K	$0.19	$72.9K
estadao	87.8K	$0.32	$197.7K
estadão	31.0K	$0.32	$111.6K

SERP Rankings

Keyword			Ranking URL
marido de aluguel	#8	📄	imoveis.estadao.com.br/noticias/marido-de-aluguel-conheca-o-faz-tudo/	5,870	$0.33

Growth Readout

Direct traffic at 41% — strong brand recognition

Global rank top 2.6K — established player in the space

Traffic concentrated in Brazil (93%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does estadao.com.br actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

terra.com.br

🔗 4 keyword overlap

Acompanhe no Terra as últimas notícias do Brasil e do mundo sobre Entretenimento, Esportes, Tecnologia, Saúde e muito mais. Horóscopo, Receitas e Vídeos Ao Vivo

39.3M/mo-4%

Shares 4 keywords including "real madrid"

estadao.com.br vs terra.com.br →Visit Website ↗

cnnbrasil.com.br

🔗 3 keyword overlap

Comissão investiga fraudes em empréstimos consignados a aposentados

74.7M/mo-1%Sep 2002

Shares 3 keywords including "real madrid"

estadao.com.br vs cnnbrasil.com.br →Visit Website ↗

uol.com.br

🔗 2 keyword overlap

UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversas soluções para você ou seu negócio.

227.3M/mo+1%Apr 1996

Shares 2 keywords including "flamengo"

estadao.com.br vs uol.com.br →Visit Website ↗