etsy.com
DR 94by AhrefsMedium Opportunity · 60/100
22y2004-02-05Domain Age
434.8M+5%Monthly Visits
Search 44%United States 58%Primary Channel
1Competitors

Product Identity

About

Search your files by content

Categorye-commerce_and_shopping/marketplace

Search your files by content

14votes
5.0 ★Rating
2Comments

Product Identity · Insight

A e-commerce_and_shopping/marketplace product operating for 22 years. Has ProductHunt presence (14 upvotes). No public revenue data.

Growth Profile

Monthly Visits

434,813,545

4.5% vs last month

Bounce Rate

40.2%

Pages / Visit

6.3

Avg. Session

4m 45s

Domain Age

22.3 years

#66Global Rank
#25Country Rank (840)
#5Category Rank · Marketplace
Traffic Trend
4.5%

Growth Profile · Insight

Traffic is stable with high browsing depth (6.3 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources
Organic Search
44.4%
Direct
31.8%
Social
8.6%
Referral
3.7%
Paid
7.4%
Email
4.1%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
58.2%
🇬🇧United KingdomGB
7.6%
🇨🇦CanadaCA
4.6%
🇩🇪GermanyDE
3.9%
🇫🇷FranceFR
2.8%
Top 3 countries account for 70.4% of traffic — high geographic concentration
Top Keywords
Keyword
etsy7.4M$0.22$15240.8K
jasminae-shop.com498.3K$0.00$115.0K
esty327.6K$0.22$523.4K
etsy login119.8K$0.24$147.7K
etsy seller81.5K$3.20$119.6K

Acquisition Engine · Insight

Search is the primary acquisition channel (44%), ranking for 5 keywords with traffic concentrated in United States (58%). A diversified channel mix reduces single-point risk.

How does etsy.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

persify.io favicon

persify.io

persify.io

🔗 2 keyword overlap

The first AI-powered platform for selling personalized products on Etsy. Automate order personalization, read buyer notes with AI, and generate print-ready files. Trusted by 10,023+ Etsy sellers with 4.8★ rating.

0/mo-100%Dec 2024

Shares 2 keywords including "etsy"

Competitive Landscape · Insight

1/1 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

Report based on data from May 2026

See a sample report