expedia.com
DR 90by AhrefsMedium Opportunity · 60/100

About

Your one-stop travel site for your dream vacation. Bundle your stay with a car rental or flight and you can save more. Search our flexible options to match your needs.

Categorytravel_and_tourism/accommodation_and_hotels
Top 309
Global Rank
United States 91%
Top Market
+16%
Monthly Trend
36% Bounce
Engagement Signal

Monthly Visits

97,191,919

15.7% vs last month

Bounce Rate

36.5%

Pages / Visit

6.1

Avg. Session

5m 42s

Domain Age

30.6 years

Traffic

#309Global Rank
#88Country Rank (840)
#2Category Rank · Accommodation_and_Hotels
Traffic Trend
15.7%
Traffic Sources
Organic Search
47.9%
Direct
18.8%
Social
2.2%
Referral
5.1%
Paid
23.6%
Email
2.5%

Active ad spend: 23.6% from paid traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
91.2%
Top 3 countries account for 92.7% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
google flights15.1M$0.72$115.7K
flights3.8M$1.28$183.9K
expedia3.1M$0.66$3015.4K
priceline700.1K$0.92$155.0K
expedia flights182.1K$0.59$383.8K

Growth Readout

Paid traffic at 24% — actively spending on ads

Global rank top 309 — established player in the space

Traffic concentrated in United States (91%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does expedia.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

travelocity.com

travelocity.com

🔗 4 keyword overlap

Wander Wisely with the Price Match Guarantee, Free Changes & Cancellations. Book & Save on Packages, Hotels, Flights, Cars, Cruises & more Today!

4.2M/mo-1%Jan 1997

Shares 4 keywords including "flights"

expedia.com.au

expedia.com.au

🔗 4 keyword overlap

Your one-stop travel site for your dream holiday. Bundle your stay with a car rental or flight and you can save more. Search our flexible options to match your needs.

2.3M/mo+2%

Shares 4 keywords including "flights"

kayak.com

kayak.com

🔗 3 keyword overlap

Compare prices and find the best deal for the Omni San Diego at the Ballpark in San Diego (California) on KAYAK. Rates from $105.

36.6M/mo+8%Apr 1995

Shares 3 keywords including "google flights"

skyscanner.com

skyscanner.com

🔗 3 keyword overlap

Compare millions of flights, as well as car rental and hotels worldwide - for free! Skyscanner is the travel search site for savvy travelers.

14.8M/mo+6%Jul 2002

Shares 3 keywords including "google flights"

skyscanner.net

skyscanner.net

🔗 2 keyword overlap

Book and compare the cheapest flights from all major airlines and online travel agents, and find the best plane tickets to all your favorite destinations.

40.8M/mo+0%Jul 2002

Shares 2 keywords including "flights"

Report based on data from May 2026

See a sample report