fao.org

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Medium Opportunity · 60/100

33y1993-07-13Domain Age

3.0M-2%Monthly Visits

Search 44%United States 9%Primary Channel

3Competitors

Product Identity

About

Since 1970, the population sizes of wild animal populations have seen an alarming average drop of 68% (WWF 2020). This massive decline is due to habitat los...

Categorylaw_and_government/government

Domain Information

RegistrarNetwork Solutions, LLC

Registered1993-07-13

Expires2034-07-12

Name Serversns-1289.awsdns-33.org, ns-1022.awsdns-63.net

Product Identity · Insight

Operating for 33 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

2,973,088

↓1.8% vs last month

Bounce Rate

50.3%

Pages / Visit

3.8

Avg. Session

3m 3s

Domain Age

33.1 years

#18,162Global Rank

#3,751Country Rank (380)

#37Category Rank · Government

Traffic Trend

↓1.8%

Growth Profile · Insight

Monthly visits of 3.0M with 3m03s average session. A moderate bounce rate (50%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

42.0%

Direct

38.6%

Social

5.5%

Referral

7.3%

Paid

0.0%

1.6%

Gen AI

5.1%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

9.0%

🇮🇹ItalyIT

8.1%

🇮🇳IndiaIN

5.5%

🇲🇽MexicoMX

4.7%

🇵🇪PeruPE

4.5%

Top 3 countries account for 22.6% of traffic

Top Keywords

Keyword
codex	6.3M	$4.48	$18.0K
codex micro	160.2K	$0.00	$17.5K
fao	60.3K	$0.82	$31.4K
faostat	7.3K	$0.84	$11.3K
fao jobs	6.0K	$0.37	$5.9K

SERP Rankings

Keyword			Ranking URL
open knowledge maps	#6	📄	aims.fao.org/news/open-knowledge-maps-visual-interface-worlds-scientific-knowledge	4,630	$0.32

Acquisition Engine · Insight

Brand-driven growth (41% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does fao.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

thenextweb.com

🔗 2 keyword overlap

Sweden's Lightbringer raised $10M to take its 'AI-native patent firm' to the US, betting agentic AI can replace patent attorneys, not just assist them.

2.4M/mo+40%Aug 2008

Shares 2 keywords including "codex"

fao.org vs thenextweb.com →Visit Website ↗

wmo.int

🔗 2 keyword overlap

Conference, annual, statistical and other expert reports as well as publications, working papers, journals, newsletters and information dossiers on meteorology and related topic from WMO and various countries are all available through the WMO online Library.

1.1M/mo-4%Oct 2001

Shares 2 keywords including "el nino"

fao.org vs wmo.int →Visit Website ↗

climate.gov

🔗 2 keyword overlap

Error 404 We're sorry, these coordinates don't compute. Enter Search Terms Or visit these popular links: News & features Tools & resources About our agency

371.4K/mo+7%Oct 1999

Shares 2 keywords including "el nino"

fao.org vs climate.gov →Visit Website ↗

View full competitive analysis of fao.org →

Competitive Landscape · Insight

Traffic leader among 3 competitors, but thenextweb.com is growing at +40% and shares 2 keywords — actively targeting the same audience.

fao.org

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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