fifa.com

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Medium Opportunity · 60/100

31y1995-08-08Domain Age

295.7M-30%Monthly Visits

Search 55%United States 28%Primary Channel

5Competitors

Product Identity

About

The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live match content all in one place.

Categorysports/soccer

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

295,737,992

↓30.2% vs last month

Bounce Rate

35.2%

Pages / Visit

3.1

Avg. Session

1m 37s

Domain Age

31 years

#132Global Rank

#195Country Rank (840)

#1Category Rank · Soccer

Traffic Trend

↓30.2%

Growth Profile · Insight

Monthly visits of 295.7M with 1m37s average session. A moderate bounce rate (35%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

55.2%

Direct

36.2%

Social

3.7%

Referral

3.8%

Paid

0.0%

0.7%

Gen AI

0.5%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

27.7%

🇬🇧United KingdomGB

6.1%

🇮🇳IndiaIN

5.3%

🇨🇦CanadaCA

4.2%

🇲🇽MexicoMX

4.0%

Top 3 countries account for 39.0% of traffic

Top Keywords

Keyword
world cup	79.0M	$0.64	$22082.6K
fifa world cup 2026	54.0M	$0.53	$30795.6K
fifa	34.6M	$0.77	$22465.7K
fifa world cup brackets	22.1M	$1.47	$9830.7K
fifa world cup	21.6M	$0.64	$19675.1K

SERP Rankings

Keyword			Ranking URL
fifa agent platform	#1	🏠	agents.fifa.com/	1,440	$0.35
fifa agent platform	#2	🏠	legalportal.fifa.com/	1,440	$0.35
fifa agent platform	#4	📄	inside.fifa.com/data-protection-portal/football-agents	1,440	$0.35
1954 world cup	#3	📄	www.fifa.com/en/tournaments/mens/worldcup/articles/west-germany-hungary-1954-final	1,090	—

Acquisition Engine · Insight

Search-driven (55%) with geographically spread traffic — SEO strategy covers multiple markets, reducing regional risk.

How does fifa.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

aljazeera.com

🔗 5 keyword overlap

News, analysis from the Middle East & worldwide, multimedia & interactives, opinions, documentaries, podcasts, long reads and broadcast schedule.

92.8M/mo+7%Apr 1996

Shares 5 keywords including "world cup"

fifa.com vs aljazeera.com →Visit Website ↗

foxsports.com

🔗 5 keyword overlap

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes.

77.3M/mo-12%Aug 1998

Shares 5 keywords including "world cup"

fifa.com vs foxsports.com →Visit Website ↗

thehindu.com

🔗 5 keyword overlap

Today’s Education News: Get the latest news on higher education, board exams, results, admit cards, entrance exams, and admission news from The Hindu

76.3M/mo+13%Feb 1996

Shares 5 keywords including "fifa world cup 2026"

fifa.com vs thehindu.com →Visit Website ↗

hindustantimes.com

🔗 4 keyword overlap

Join The Next Voice, a national-level student video contest by Hindustan Times. Showcase your talent in storytelling, acting, or singing!

94.3M/mo+0%Aug 1996

Shares 4 keywords including "world cup"

fifa.com vs hindustantimes.com →Visit Website ↗

indianexpress.com

🔗 4 keyword overlap

On Wednesday, Maharashtra Navnirman Sena has extended support to the Shiv Sena led by Eknath Shinde in the Kalyan-Dombivli Municipal Corporation (KDMC), strengthening its position to claim the mayor’s post.

75.4M/mo+0%May 2002

Shares 4 keywords including "world cup"

fifa.com vs indianexpress.com →Visit Website ↗

View full competitive analysis of fifa.com →

Competitive Landscape · Insight

Competes with 5 products. Closest competitor aljazeera.com shares 5 keywords at 92.8M/mo — competition intensity is low.

fifa.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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