foodandwine.com
Medium Opportunity · 60/100
28y1998-11-10Domain Age
13.1M-11%Monthly Visits
Search 39%United States 88%Primary Channel
1Competitors

Product Identity

About

Food & Wine's experts educate on wine grapes, varietals, bottles, and news. Explore sustainable wine, winemakers, natural wine, and wine destinations around the world.

Categoryfood_and_drink/cooking_and_recipes

Product Identity · Insight

Operating for 28 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

13,087,445

10.7% vs last month

Bounce Rate

63.0%

Pages / Visit

1.8

Avg. Session

1m 35s

Domain Age

27.8 years

#5,955Global Rank
#1,354Country Rank (840)
#14Category Rank · Cooking_and_Recipes
Traffic Trend
10.7%

Growth Profile · Insight

Monthly visits of 13.1M with 1m35s average session. A high bounce rate (63%) suggests potential landing page or targeting issues.

Acquisition Engine

Traffic Sources
Organic Search
39.3%
Direct
27.7%
Social
6.1%
Referral
7.4%
Paid
0.0%
Email
19.2%
Gen AI
0.4%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
87.5%
🇨🇦CanadaCA
3.2%
🇬🇧United KingdomGB
1.2%
Top 3 countries account for 91.9% of traffic — high geographic concentration
Top Keywords
Keyword
trader joes340.5K$0.70$9.9K
olive garden never ending pasta pass50.9K$0.00$7.1K
food and wine16.1K$0.56$24.6K
food & wine10.5K$0.33$11.0K
foodandwine3.9K$0.35$6.2K

Acquisition Engine · Insight

Search is the primary acquisition channel (39%), ranking for 5 keywords with traffic concentrated in United States (88%). A diversified channel mix reduces single-point risk.

How does foodandwine.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

realsimple.com favicon
realsimple.com

realsimple.com

🔗 2 keyword overlap

Let Real Simple provide smart, realistic solutions from DIY crafts and recipes to home decor ideas, all to make your life easier.

9.5M/mo-10%Oct 1996

Shares 2 keywords including "quince"

Competitive Landscape · Insight

1/1 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

Report based on data from July 2026

See a sample report