formula1.com
Medium Opportunity · 60/100
27y1999-04-08Domain Age
45.8M+1%Monthly Visits
Direct 57%United States 21%Primary Channel
1Competitors

Product Identity

About

Mercedes Team Hub

Categoryvehicles/motorsports

Product Identity · Insight

Operating for 27 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

45,812,396

1.1% vs last month

Bounce Rate

36.6%

Pages / Visit

3.2

Avg. Session

2m 35s

Domain Age

27.3 years

#1,245Global Rank
#1,394Country Rank (840)
#2Category Rank · Motorsports
Traffic Trend
1.1%

Growth Profile · Insight

Monthly visits of 45.8M with 2m35s average session. A moderate bounce rate (37%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
36.5%
Direct
57.0%
Social
3.4%
Referral
1.8%
Paid
0.0%
Email
0.9%
Gen AI
0.4%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
20.8%
🇳🇱NetherlandsNL
6.9%
🇬🇧United KingdomGB
6.6%
🇮🇳IndiaIN
6.6%
🇨🇦CanadaCA
5.0%
Top 3 countries account for 34.4% of traffic
Top Keywords
Keyword
f17.6M$0.54$7995.9K
formula 11.3M$0.55$1477.5K
f1 standings740.9K$1.30$534.7K
f1 schedule558.2K$0.77$1562.8K
f1 qualifying173.5K$1.36$547.3K

Acquisition Engine · Insight

Brand-driven growth (57% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does formula1.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

caranddriver.com favicon
caranddriver.com

caranddriver.com

🔗 2 keyword overlap

Covering the auto industry since 1955 with reviews, analysis, and advice for car owners and buyers.

18.9M/mo+12%Feb 1996

Shares 2 keywords including "f1"

Competitive Landscape · Insight

Competes with 1 products. Closest competitor caranddriver.com shares 2 keywords at 18.9M/mo — competition intensity is low.

Report based on data from July 2026

See a sample report