gem.com

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DR 79by AhrefsMedium Opportunity · 42/100

About

Gem's Privacy Policy

Categoryfinance/finance

United States 65%

Top Market

+0%

Monthly Trend

59% Bounce

Engagement Signal

Monthly Visits

1,274,508

↓0.2% vs last month

Bounce Rate

58.5%

Pages / Visit

2.2

Avg. Session

1m 28s

Domain Age

34.4 years

Traffic

Traffic Trend

↓0.2%

Traffic Sources

Organic Search

4.4%

Direct

40.3%

Social

31.7%

Referral

19.9%

Paid

0.3%

3.4%

Strong brand recognition: 40.3% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

64.9%

🇮🇳IndiaIN

8.0%

🇨🇦CanadaCA

7.1%

🇬🇧United KingdomGB

2.1%

🇵🇰PakistanPK

1.7%

Top 3 countries account for 80.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
gem	1.2M	$1.22	$21.6K
luma ai	314.7K	$0.52	$5.0K
gem login	141.3K	$0.19	$2.2K
juicebox	38.1K	$9.82	$1.2K
gem ai	3.4K	$10.29	$1.1K

SERP Rankings

Keyword			Ranking URL
gem	#2	🏠	www.gem.com/	962,210	$0.92
retool careers	#6	📄	jobs.gem.com/retool	1,630	$2.23
gem ai	#1	📄	www.gem.com/product/recruiting-ai-tldr	1,340	$6.37
gem ai	#4	📄	www.gem.com/product/recruiting-ai	1,340	$6.37
gem ai	#7	🏠	www.gem.com/	1,340	$6.37

Growth Readout

Traffic concentrated in United States (65%) — high geographic dependency

How does gem.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

juicebox.ai

🔗 2 keyword overlap

Find, verify, and email perfect-fit candidates in one prompt. Search 800M+ profiles across 30+ sources and hire faster with AI

267.8K/mo+5%Aug 2022

Shares 2 keywords including "gem"

gem.com vs juicebox.ai →Visit Website ↗

goperfect.com

🔗 2 keyword overlap

We reviewed the top AI resume screening tools for 2026. Compare GoPerfect, Eightfold, HireVue, Manatal, and more — with features, best-for use cases, and what actually matters when choosing.

136.9K/mo-67%May 2000

Shares 2 keywords including "gem"

gem.com vs goperfect.com →Visit Website ↗

View full competitive analysis of gem.com →

Report based on data from May 2026

See a sample report