glassdoor.co.nz
Medium Opportunity · 57/100
Domain Age
227.5K-5%Monthly Visits
Search 61%New Zealand 56%Primary Channel
2Competitors

Product Identity

About

search millions of jobs and get the inside scoop on companies with employee reviews, personalised salary tools, and more. hiring? post a job for free.

Categoryjobs_and_career/jobs_and_employment

Growth Profile

Monthly Visits

227,537

5.3% vs last month

Bounce Rate

39.2%

Pages / Visit

3.4

Avg. Session

1m 9s

#173,333Global Rank
#1,146Country Rank (554)
#11Category Rank · Jobs_and_Employment
Traffic Trend
5.3%

Growth Profile · Insight

Monthly visits of 227.5K with 1m09s average session. A moderate bounce rate (39%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
59.7%
Direct
19.4%
Social
9.2%
Referral
3.2%
Paid
0.0%
Email
6.9%
Gen AI
1.6%
Geographic Distribution
DomainShareBar
🇳🇿New ZealandNZ
55.7%
🇺🇸United StatesUS
11.7%
🇦🇺AustraliaAU
3.3%
🇮🇳IndiaIN
3.2%
🇩🇪GermanyDE
1.9%
Top 3 countries account for 70.7% of traffic — high geographic concentration
Top Keywords
Keyword
glassdoor1.2M$0.51$1.0K
auckland council careers6.0K$0.26$270
asb glassdoor380$0.00$310
glassdoor nz340$1.07$270
canopy healthcare accounts recevaible salary180$0.00$340

Acquisition Engine · Insight

Search is the primary acquisition channel (61%), ranking for 5 keywords with traffic concentrated in New Zealand (56%). Heavy reliance on one channel creates vulnerability.

How does glassdoor.co.nz actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

glassdoor.com favicon
glassdoor.com

glassdoor.com

🔗 2 keyword overlap

search millions of jobs and get the inside scoop on companies with employee reviews, personalized salary tools, and more. hiring? post a job for free.

24.7M/mo+3%May 2003

Shares 2 keywords including "glassdoor"

pocketcasts.com favicon
pocketcasts.com

pocketcasts.com

🔗 2 keyword overlap

Pocket Casts for iOS - Take your podcasting experience to more places with the Pocket Casts app. Listen on desktop Listen in more places with Pocket Casts Plus

1.2M/mo+7%Dec 2010

Shares 2 keywords including "pirlo tv"

Competitive Landscape · Insight

Facing significant traffic gap vs glassdoor.com (108.5x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report