goto.com

DR 88by AhrefsMedium Opportunity · 43/100

About

Businesses of all sizes trust GoTo to power business growth and support customers. Explore our business phone system, contact center, and IT support products.

Categorycomputers_electronics_and_technology/search_engines

Top 10,444

Global Rank

United States 54%

Top Market

-3%

Monthly Trend

38% Bounce

Engagement Signal

Monthly Visits

5,265,919

↓3.1% vs last month

Bounce Rate

38.4%

Pages / Visit

4.4

Avg. Session

3m 31s

Domain Age

28 years

Traffic

#10,444Global Rank

#3,703Country Rank (840)

#20Category Rank · Search_Engines

Traffic Trend

↓3.1%

Traffic Sources

Organic Search

8.7%

Direct

66.4%

Social

2.7%

Referral

10.9%

Paid

2.8%

8.4%

Strong brand recognition: 66.4% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

54.3%

🇮🇹ItalyIT

11.2%

🇧🇷BrazilBR

4.5%

🇩🇪GermanyDE

3.9%

🇮🇳IndiaIN

3.5%

Top 3 countries account for 70.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
goto	76.4K	$2.10	$35.8K
go to	12.4K	$2.06	$8.1K
gotomeeting	10.2K	$2.78	$8.3K
gotowebinar	8.7K	$5.07	$4.1K
goto connect	3.5K	$38.36	$2.2K

SERP Rankings

Keyword			Ranking URL
86 country code	#4	📄	www.goto.com/connect/international-calling/how-to-call-china-from-the-us	24,060	—
ai receptionist	#2	📄	www.goto.com/connect/ai-virtual-receptionist	11,510	$21.01
32 country code	#9	📄	www.goto.com/connect/international-calling/how-to-call-belgium-from-the-us	8,820	—
grasshopper login	#3	📄	admintraining.goto.com/grasshopper-admin-basics/1842976	7,180	$2.85
openvoice	#3	📄	www.goto.com/openvoice	3,920	$2.75

Growth Readout

Direct traffic at 66% — strong brand recognition

Global rank top 10.4K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does goto.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

ringcentral.com

🔗 3 keyword overlap

Power the voice of your business with RingCentral Agentic Voice AI, including AI Receptionist (AIR), AI Virtual Assistant (AVA), & AI Conversation Expert (ACE).

9.6M/mo-5%May 1999

Shares 3 keywords including "ai receptionist"

goto.com vs ringcentral.com →Visit Website ↗

synthflow.ai

🔗 3 keyword overlap

Transform your revenue operations with automated sales systems. Use Synthflow AI to automate lead qualification and sync data directly into your CRM strategy.

125.3K/mo-2%Jul 2023

Shares 3 keywords including "ai receptionist"

goto.com vs synthflow.ai →Visit Website ↗

myaifrontdesk.com

🔗 3 keyword overlap

Discover AI solutions with zero development costs. Scale your agency brand effortlessly and profitably.

81.4K/mo-2%Mar 2023

Shares 3 keywords including "ai receptionist"

goto.com vs myaifrontdesk.com →Visit Website ↗

zenoti.com

🔗 2 keyword overlap

Join Zenoti and help transform the wellness industry. Explore open roles across engineering, sales, marketing, and customer success.

12.4M/mo+16%Jun 2015

Shares 2 keywords including "ai receptionist"

goto.com vs zenoti.com →Visit Website ↗

worldometers.info

🔗 2 keyword overlap

How many people are there in the world? World population has reached 8 billion on November 15, 2022 according to the United Nations. World population live counter with data sheets, graphs, maps, and census data regarding the current, historical, and future world population figures, estimates, growth rates, densities and demographics

7.1M/mo-1%Sep 2004

Shares 2 keywords including "86 country code"

goto.com vs worldometers.info →Visit Website ↗

View full competitive analysis of goto.com →

Report based on data from May 2026

See a sample report