gov.cn
DR 53by AhrefsMedium Opportunity · 60/100
Categorylaw_and_government/government
Top 11,655
Global Rank
China 96%
Top Market
+14%
Monthly Trend
70% Bounce
Engagement Signal

Monthly Visits

6,622,031

14.4% vs last month

Bounce Rate

70.3%

Pages / Visit

1.7

Avg. Session

1m 21s

Traffic

#11,655Global Rank
#232Country Rank (156)
Traffic Trend
14.4%
Traffic Sources
Organic Search
70.7%
Direct
15.1%
Social
0.3%
Referral
13.7%
Paid
0.0%
Email
0.1%

SEO-dependent: 70.7% from organic search

Geographic Distribution
DomainShareBar
🇨🇳ChinaCN
96.3%
🇺🇸United StatesUS
1.7%
Top 3 countries account for 98.7% of traffic — high geographic concentration

SEO & Keywords

Growth Readout

Bounce rate at 70% — potential landing page experience issues

Global rank top 11.7K — established player in the space

Traffic concentrated in China (96%) — high geographic dependency

How does gov.cn actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

scmp.com

scmp.com

🔗 2 keyword overlap

Yonden Lhatoo calls out the silly, reckless behaviour of people who should be sheltering at home during dangerous weather instead of risking lives.

10.4M/mo+6%Sep 1994

Shares 2 keywords including "china"

Report based on data from May 2026

See a sample report