hallmark.com

DR 79by AhrefsMedium Opportunity · 60/100

About

Hallmark Just Because card features a sun, clouds and polka dots on a blue background paired with a cheerful message suitable for birthdays, friendship, congratulations, thinking of you and more.

Categorye-commerce_and_shopping/marketplace

Top 18,093

Global Rank

United States 87%

Top Market

+5%

Monthly Trend

43% Bounce

Engagement Signal

Monthly Visits

2,805,044

↑5.3% vs last month

Bounce Rate

42.7%

Pages / Visit

3.8

Avg. Session

3m 15s

Domain Age

31.8 years

Traffic

#18,093Global Rank

#3,722Country Rank (840)

#45Category Rank · Marketplace

Traffic Trend

↑5.3%

Traffic Sources

Organic Search

45.8%

Direct

32.6%

Social

4.2%

Referral

7.3%

Paid

5.0%

5.2%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

86.9%

🇨🇦CanadaCA

2.3%

Top 3 countries account for 90.1% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
mother's day	2.0M	$1.81	$20.0K
mothers day	1.5M	$1.85	$11.2K
father's day	360.0K	$1.53	$14.6K
fathers day	293.5K	$1.53	$13.1K
hallmark	123.3K	$0.54	$102.0K

SERP Rankings

Keyword			Ranking URL
cards	#3	📄	www.hallmark.com/cards/	58,080	$3.60
birthday card	#4	📄	www.hallmark.com/birthday/birthday-cards/	18,650	$0.59
mother's day gifts	#3	📄	www.hallmark.com/mothers-day/	5,130	$1.04

Growth Readout

Global rank top 18.1K — established player in the space

Traffic concentrated in United States (87%) — high geographic dependency

How does hallmark.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

si.edu

🔗 2 keyword overlap

Official website of the Smithsonian, the world's largest museum and research complex, with 19 museums, 9 research centers, and affiliates around the world.

6.1M/mo-1%

Shares 2 keywords including "mother's day"

hallmark.com vs si.edu →Visit Website ↗

almanac.com

🔗 2 keyword overlap

Is there a meteor shower tonight? When is the next meteor shower? Our 2026 Meteor Shower Calendar has times and dates for all the best meteor showers.

5.0M/mo+7%Oct 1994

Shares 2 keywords including "mother's day"

hallmark.com vs almanac.com →Visit Website ↗

View full competitive analysis of hallmark.com →

Report based on data from May 2026

See a sample report