happycow.net
DR 78by AhrefsMedium Opportunity · 60/100

About

HappyCow strongly believes in protecting the integrity and privacy of personal information gathered from our members and visitors to our platform. Since the protection of your privacy is of great importance to us, we have created this Privacy Policy to communicate our practices.

Categoryfood_and_drink/vegetarian_and_vegan
Top 29,346
Global Rank
United States 29%
Top Market
+3%
Monthly Trend
44% Bounce
Engagement Signal

Monthly Visits

1,366,874

3.2% vs last month

Bounce Rate

43.5%

Pages / Visit

5.9

Avg. Session

3m 36s

Domain Age

26.6 years

Traffic

#29,346Global Rank
#23,534Country Rank (840)
#9Category Rank · Vegetarian_and_Vegan
Traffic Trend
3.2%
Traffic Sources
Organic Search
71.6%
Direct
21.2%
Social
3.6%
Referral
2.8%
Paid
0.0%
Email
0.8%

SEO-dependent: 71.6% from organic search

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
29.1%
🇬🇧United KingdomGB
15.8%
🇩🇪GermanyDE
8.3%
🇮🇳IndiaIN
7.4%
🇨🇦CanadaCA
3.3%
Top 3 countries account for 53.1% of traffic

SEO & Keywords

Top Keywords
Keyword
food near me1.3M$1.69$3.2K
restaurants near me638.0K$0.91$4.0K
vegan food near me16.6K$1.32$3.3K
happy cow16.1K$0.45$54.6K
happycow10.7K$0.48$30.2K
SERP Rankings

Growth Readout

Traffic grew for 3 consecutive months (+17%, +0%, +3%) — clear upward momentum

Global rank top 29.3K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does happycow.net actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

tripadvisor.com

tripadvisor.com

🔗 2 keyword overlap

Plan your next trip, read reviews and get travel advice from our community on where to stay and what to do. Find savings on hotels, book the perfect tour or attraction, and reserve a table at the best restaurants.

97.7M/mo+6%Mar 1999

Shares 2 keywords including "food near me"

opentable.com

opentable.com

🔗 2 keyword overlap

Book online, read restaurant reviews from diners, and earn points towards free meals. OpenTable is a real-time online booking network for fine dining restaurants.

48.8M/mo+19%Jan 1999

Shares 2 keywords including "food near me"

eater.com

eater.com

🔗 2 keyword overlap

A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.

7.5M/mo+6%Nov 2000

Shares 2 keywords including "food near me"

opentable.ca

opentable.ca

🔗 2 keyword overlap

Your guide to the best selection of fine restaurants in Canada. Read inspiring food stories, and discover your next restaurant obsession.

4.2M/mo+35%Jul 2006

Shares 2 keywords including "food near me"

opentable.ie

opentable.ie

🔗 2 keyword overlap

As a leading brand for booking online restaurant reservations, OpenTable helps connect diners and restaurants.

433.1K/mo-12%

Shares 2 keywords including "food near me"

Report based on data from May 2026

See a sample report