health.gov

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Medium Opportunity · 58/100

29y1997-10-01Domain Age

398.3K+6%Monthly Visits

Direct 46%United States 75%Primary Channel

2Competitors

Product Identity

Categoryhealth/health_conditions_and_concerns

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

398,284

↑6.4% vs last month

Bounce Rate

51.0%

Pages / Visit

2.2

Avg. Session

1m 26s

Domain Age

28.8 years

#128,521Global Rank

#37,260Country Rank (840)

#73Category Rank · Health_Conditions_and_Concerns

Traffic Trend

↑6.4%

Growth Profile · Insight

Traffic is growing (+6%) but bounce rate is elevated (51%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources

Organic Search

41.4%

Direct

45.4%

Social

1.1%

Referral

10.0%

Paid

0.0%

0.6%

Gen AI

1.6%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

75.5%

🇲🇽MexicoMX

1.1%

🇵🇭PhilippinesPH

1.1%

🇨🇦CanadaCA

1.1%

Top 3 countries account for 77.8% of traffic — high geographic concentration

Top Keywords

Keyword
mi esposo me grito	87.9K	$0.00	$2.3K
mi esposa me grito	70.9K	$0.00	$3.7K
social determinants of health	52.7K	$3.36	$3.9K
healthy people 2030	2.8K	$3.30	$3.3K
mi esposo me pego	2.8K	$0.00	$2.2K

SERP Rankings

Keyword			Ranking URL
seer	#8	📄	odphp.health.gov/healthypeople/objectives-and-data/data-sources-and-methods/data-sources/surveillance-epidemiology-and-end-results-program-seer	30,720	$1.65
healthy people 2030	#1	📄	odphp.health.gov/healthypeople	11,950	$4.67
healthy people 2030	#2	📄	odphp.health.gov/our-work/national-health-initiatives/healthy-people/healthy-people-2030	11,950	$4.67
healthy people 2030	#3	📄	odphp.health.gov/our-work/national-health-initiatives/healthy-people/healthy-people-2030/questions-answers	11,950	$4.67
healthy people 2030	#6	📄	odphp.health.gov/our-work/national-health-initiatives/healthy-people	11,950	$4.67

Acquisition Engine · Insight

Brand-driven growth (46% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does health.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

marriage.com

🔗 2 keyword overlap

Take our expert-led online marriage course and build a stronger partnership. Covers communication, conflict resolution, emotional connection & trust. Start today.

1.4M/mo-4%May 1995

Shares 2 keywords including "mi esposo me grito"

health.gov vs marriage.com →Visit Website ↗

freudly.ai

🔗 2 keyword overlap

Start free online therapy with AI therapist & psychologist. Anonymous therapy chat for anxiety, stress, burnout. Professional mental health support available 24/7.

550.5K/mo+28%Mar 2025

Shares 2 keywords including "mi esposo me grito"

health.gov vs freudly.ai →Visit Website ↗

View full competitive analysis of health.gov →

Competitive Landscape · Insight

Facing significant traffic gap vs marriage.com (3.4x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

health.gov

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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